Founded in 2014 with a vision to showcase the potential of sustainable mobility, the Formula E is the world’s first fully electric street racing series. After amassing a huge fan base and social media following over the past three years, the 2017 ePrix series is a truly global event with ten teams and a total of 20 drivers, including Formula One drivers, going wheel-to-wheel in 10 cities spanning five continents in the fight to be crowned Formula E champion.
This year HARMAN has entered a partnership with BMW i to sponsor MS Amlin Andretti Race Team in this global racing event, organized by the Federation Internationale de I’Automobile (FIA). Well-known globally for premium sound experience and a sophisticated aesthetic, Harman Kardon is a perfect match for BMW i and Formula E. This event unites three industry leaders who agree on the potential and synergies their combined technology and resources can bring to the automotive space. Combining the Formula E spirit with sound systems that integrate a stylish and eco-friendly design to provide impactful energy savings, Harman Kardon aims to continue delivering superior audio performance.
Team MS Amlin Andretti is led by American racing driver and one of the founding members of the Formula E Racing series, Michael Andretti, of the legendary Andretti racing family, and has announced a cooperative partnership with BMW at the start of Season 3. By joining this team, Harman Kardon will contribute its valuable audio technology and expertise and advance a unified approach to innovation.
HARMAN and BMW are building on their existing partnership with this sponsorship, bringing their innovation, intellectual capital and progressive approach to the all-electric street racing series. Both companies already have a relationship based on their vision to deliver inspiring sound for forward-thinking mobility. With sustainability in mind, the Harman Kardon surround-sound system provides energy efficient, but powerful mobile music playback to the BMW i3 and i8 models. Here is more on how Harman Kardon and BMW i are redefining the future but now.
With this partnership, Harman Kardon will bring its ‘Welcome To The Sound Of The Future” campaign to the next ePrix races in an effort to drive spectator engagement both on and off the racing track. The 2017 Formula E Racing series kicks off at the Berlin double-header races on June 10th and 11th, continues with the New York races on July 15th and 16th and concludes at the Season 3 finale race weekend in Montreal on July 29th and 30th. Harman Kardon will lead a series of activations at the races and on social media, showcasing the people and ideas that drive and inspire the racing world.
Check out the press release for more details on this partnership.