Multi-Platinum Selling Recording Artist Joins JBL’s Growing Roster of Luminaries In Sports, Entertainment and Music
STAMFORD, CT – HARMAN International Industries, Incorporated (NYSE: HAR), the premier connected technologies company for automotive, consumer and enterprise markets, today announced that multi-platinum singer, songwriter and actress Demi Lovato has been named a global brand ambassador for the Company’s JBL® audio brand. Lovato will appear across several JBL marketing and social channels including JBL.com and will participate in select events and experiential campaigns for JBL in the coming months.
"Demi Lovato’s fearless commitment to inspiring people around the world through her bold music and passion for social causes reflects the irreverent spirit of JBL and the brand’s reputation for remarkable sound, making this an ideal match,” said Ralph Santana, Chief Marketing Officer of HARMAN. “We are thrilled to bring Demi’s creativity and talent to our growing roster of high-energy ambassadors and are excited to work with her on activations that surprise and delight her fans around the world.”
“I’m happy to join JBL’s group of ambassadors alongside an amazing group of athletes and artists, including my friends of DNCE,” said Lovato. “I look forward to collaborating with JBL as an ambassador to amplify great music in new and innovative ways.”
Lovato joins an impressive roster of global figures serving as HARMAN brand ambassadors, including American pop band DNCE; 2015-16 NBA Kia Most Valuable Player Stephen Curry; NBA All-Star and musician Damian Lillard; world-renowned musician, producer and humanitarian Quincy Jones; Indian composer and singer A.R. Rahman and soccer star Jerome Boateng, among others. JBL’s ambassador team reflects the brand's continued emphasis on forging unique and integrated partnerships that reach deeply into culture via music, sports and entertainment.
Fans can go to JBL.com/demi to learn more about Lovato’s new role as a JBL brand ambassador.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and connected services. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company’s software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia and reported sales of $7.0 billion during the 12 months ended September 30, 2016. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.