Detroit Blog 2

At this year’s North American International Auto Show (NAIAS) in Detroit, HARMAN and its automotive partners brought the latest evolution of premium in-car experiences that reflect and seamlessly connect with your lifestyle. Ensuring users are experiencing the best premium audio has to offer in-cabin, HARMAN Lifestyle Automotive brands turned up the volume for several major new vehicle reveals.

To add to the excitement, three vehicles featuring HARMAN premium car audio were recognized as North American Car (Genesis G70/Lexicon), Utility Vehicle (Hyundai Kona/Infinity) and Truck (RAM 1500/Harman Kardon) of the Year after an extensive review by a jury of automotive industry media.

One of the announcements generating the most excitement at NAIAS was the return of the Toyota Supra, a beloved sports car model which hasn’t been available in the US in 21 years. This latest version for 2020 doubles down on its performance roots with a pulse-pounding 12-speaker JBL premium audio system – a Supra first. 

Additional news-making reveals featuring HARMAN premium audio brands included:

  • Kia Telluride with available Harman Kardon premium audio:

    The all-new, largest-ever SUV from Kia combines powerful performance with a spacious upscale cabin that, with premium materials and an advanced Harman Kardon audio system featuring QuantumLogic Surround and Clari-Fi, is more “luxe living room” than “utility vehicle.”

  • RAM Heavy Duty with available Harman Kardon premium audio:

    The most powerful, capable pick up in the segment also sets benchmarks in ride and handling, luxury, materials, innovation and technology – particularly when it comes to the immersive, engaging listening offered by the 17-speaker Harman Kardon audio system.

  • Hyundai Elantra GT N-Line with available Infinity premium audio:

    This exciting new trim level focuses on sporty design cues and refined powertrain/chassis dynamics and offers the latest AVN technology – including an Infinity audio system with an enclosed subwoofer for bass as tight and punchy as the drive performance.

With their focus on the ideal mix of performance, technology, design and premium materials, each of these new vehicles are proof points for our mission to enhance time spent in the car and make every drive a pleasure. HARMAN premium car audio is a key component in helping our automaker partners get their customers more connected to their vehicles.