Audi A8 new A178300_medium

What does the luxury driving experience sound like? On July 11, 2017, the first Audi Summit provided the answer. Showcasing pioneering solutions for the urban mobility of tomorrow, the event was the setting for the launch of the brand’s new flagship, the Audi A8, featuring unparalleled luxury acoustics courtesy of Bang & Olufsen.

For the first time ever, two sound levels with up to 23 loudspeakers from Bang & Olufsen will be available in the new Audi A8: the 3D Advanced Sound System and the 3D Premium Sound System. Using a careful analysis built on psycho-acoustic knowledge to create intelligent distribution throughout the car, the system results in a wonderfully realistic three-dimensional listening experience that gives passengers the sense that the car’s cabin has been acoustically enlarged.

Bang & Olufsen 3D Advanced Sound System speaker grilles + acoustic lens ... Source:Audi
Source: Audi

“This is the first time that two sound levels from Bang & Olufsen have been offered in the same luxury car. It’s an exciting innovation and we are thrilled to present it to the public.”

-Michael Mauser, President, Lifestyle Audio Division at HARMAN

The Bang & Olufsen 3D Advanced Sound System features Symphoria®, a revolutionary rendering solution for 3D surround reproduction developed by the Fraunhofer Institute for Integrated Circuits IIS, which works side by side with Bang & Olufsen’s multichannel matrix processing and Audi’s unparalleled elegance in a breakthrough collaboration to provide the best of three worlds. And thanks to the extension of 3D sound to the rear seats via two additional satellite speakers in the ceiling, everyone is given a truly elevated listening experience.

Regardless of their seat, passengers are treated to a natural, clear sound reproduction independent of source and music genre, creating the impression of a three-dimensional sound stage that increases perception of the height, depth and size of reproduced music. Acoustic lenses placed on the dashboard reduce the need for a central listening location, while improved tweeter drivers lower distortion and enlarged woofers offer greater bass capability.

Bang & Olufsen 3D Advanced Sound System speaker grilles rear Source:Audi
Source: Audi

The Bang & Olufsen 3D Advanced Sound System in the Audi A8 also includes a unique “movie” mode that enables passengers to enjoy a cinema-like experience, as well as privacy features such as all door loudspeakers being mounted in closed cabinets to keep sound inside the car. And thanks to its sleek, coherent design, the Audi A8 looks every bit as good as it sounds.

“With its two different sound levels, the new Audi A8 is a car with two faces but one soul. Both systems share the same DNA, sound design principles, rich Bang & Olufsen heritage, and depending on components’ performance, our sound designers create a very individual, very special listening experience - bringing the best out of each system.”

-Greg Sikora, Senior Manager, Head of Acoustic Systems Engineering Europe, Car Audio at HARMAN International

Experience the luxury of uncompromising sound performance in the new Audi A8, available starting in autumn 2017.