Music has the power to create unique moments that stay in our memory forever, whether it is on a ride with friends, in the car on the way to work, or casually cruising through the city. The iconic MINI family enters the next generation to lift consumers life in the city and will incorporate a new powerful Harman Kardon system in the MINI Cooper Electric and Countryman Electric to enhance the everyday.

With focus on a rich bass experience and for the first time stainless-steel grilles in Vibrant Silver color, matching MINI’s straightforward design approach, it also marks another milestone in the long-standing partnership between Harman Kardon and the BMW Group.


Custom-tuned sound for captivating moments  

While the Countryman Electric carries over the sound system architecture known from its combustion engine powered brother, the MINI Cooper Electric comes with a new sound system setup including 10 high quality speakers and a total output of 600 watts. With a full 2-way system for each seating position driver and passengers alike can look forward to a true concert atmosphere on their next ride with the Mini Cooper Electric. An additional center speaker creates a wide sound stage supported by HARMAN’s Logic 7 algorithm that manages the immense wealth of audio signals and distributes them across the entire system architecture to ensure that everyone enjoys the same great sound experience, regardless of the position in the car.

All components of the sound system have been carefully selected and tuned to achieve optimal performance levels. Detailed high notes, smooth mid-tones, and a punchy bass ensure that every song is reproduced as authentically as possible.

Charismatic Simplicity all the way through 


The new MINI Electric family focusses on a new design language called `Charismatic Simplicity`. The use of textile surfaces revolutionizes the aesthetics of the interior and creates a higher level of well-being and comfort in the vehicle. On top of that, the design is given a new expressiveness by the new Vibrant Silver accent color. 

“As MINI puts so much emphasis on their purist and authentic design approach, we welcomed the opportunity to also rethink the design of our Harman Kardon speaker grills to seamlessly integrate with the rest of the vehicle cabin. With our new design, our goal was to ensure the Harman Kardon sound system would appeal to the eyes as much as the ears,” says Quirin Oppel, Automotive Design at HARMAN. 

Created in close collaboration with the MINI interior design team, the two front door tweeters nicely match the interior design with a distinct and accelerating hole pattern, using the iconic Harman Kardon long hole pattern. The Harman Kardon logo is laser etched onto the ultra-thin 0,5 mm steel grills which shine in Vibrant Silver. 

With lively sound and a premium design finish, the Harman Kardon Premium Sound System, available as an option for the MINI Cooper Electric and Countryman Electric, awakens the senses and lets MINI drivers and passengers hit the ground running with ultimate sound enjoyment.