HARMAN kicked off the new year in a big way, heading back to Las Vegas for another impressive showcase of the latest automotive products and technologies with a focus on showing the next phase of Consumer Experiences. Automotive Grade.

HARMAN's CES 2025 showcase demonstrated our commitment to leading the automotive industry toward an intelligent future built on contextually aware and empathetic in-cabin experiences. Armin Prommersberger, Chief Technology Officer at HARMAN, summed up the experience, “At CES, we designed our entire show floor to showcase our product innovations through three key areas of our theme, Automotive Intelligence. First, Collective Intelligence, where we create an empathetic experience within the car customized for you and your current environment. Then, there is Perceptual Intelligence, where we take the experience to an emotional level—focused on sound and vision and the moods it can create. Finally, we present User-Centric Intelligence, centered on making the car a place where you feel safe, welcome, and understood—predicting your needs and enhancing your journey.”

Read on to learn more about latest products that are set to redefine what it means to drive and ride in a car.

Revolutionizing Automotive Experiences

Armin Prommersberger, alsogave audiences a peek behind the scenes in a virtual tour of our HARMAN Automotive showcase, which emphasized how our products seamlessly integrate with various automotive systems to enhance safety, comfort, and entertainment for drivers and passengers.

1736203021564

The future of mobility will be defined by connected and intelligent vehicles that deeply relate to their occupants’ needs and environments. We’re fostering a natural and intuitive bond between drivers and their cars with “Luna,” an emotionally intelligent AI avatar powered by Ready Engage. Luna personalizes interactions through voice and visuals, making in-car experiences more intuitive and immersive than ever before. Our latest enhancements to our Ready product portfolio make cars not only smarter but empathetic, each designed to work individually and together as integrated solutions. Read the press release here for more about how our Ready products are transforming the way drivers and passengers are relating to and interacting with their vehicles.

AT CES 2025 we proved that our product portfolio of intelligent solutions is the most comprehensive in the industry. Going beyond that, it is our belief  that collaboration is the key to unlocking new levels of innovation. Our strategic partnerships with leading tech and automotive companies are bringing a new level of in-cabin experiences to market that adapt to what consumers want and automakers need.

Pioneering AI Technologies

Nicholas Parrotta, President of Digital Transformation Solutions and Chief Digital and Information Officer at HARMAN, joined a CES panel discussion on predictive AI and how these technologies are transforming businesses and standards of customer service.

Alongside industry experts, Nick shared his insights on the future of AI, including how predictive AI is revolutionizing various sectors, best practices for staying ahead of the AI curve, and learnings from our own journey in applying predictive AI to deliver tangible, bottom-line results with solutions like HARMAN ForecastGPT.

Advancing Audio Innovation

HARMAN continued to push the envelope of audio innovation outside CES, introducing several groundbreaking headphones, earbuds, portable speakers and more that are taking listening experiences to new heights. Standout new products include the JBL Tour ONE M3, our high-performance headphones equipped with the JBL SMART Tx audio transmitter, enabling everywhere entertainment from any USB-C or analog audio source such as an inflight entertainment system, PC, tablet or television. The JBL PartyBox 520 has also quickly emerged as a fan favorite, thanks to the power to elevate any gathering with powerful sound and dynamic light shows. Our iconic brands remain at the top of the rankings for consumers and experts alike, garnering 10 product awards and inclusion in several “best of” product roundups.

JBL-Authentics-300-White
JBL-PartyBox-520

CES 2025 has set the stage for an exciting year ahead, and we have even more innovation in store. Visit the CES 2025 media kit to take a closer look at our newest products and follow us on XFacebookLinkedInInstagram, and our corporate newsroom for the latest news from HARMAN.