HARMAN is committed to providing innovative audio and automotive solutions that enhance our customers’ lives and foster rich experiences. We recently showcased the captivating sound of our renowned Harman Kardon premium audio at events hosted by two of our long-standing automotive partners. Read on to learn more:

Harman Kardon Rocks Out with Subaru at WinterFest

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Subaru WinterFest is an eleven-week grand tour of some of the most popular ski resorts in the United States that celebrates winter’s adventurous spirit and blends entertainment with adventure.

As the official audio partner of Subaru WinterFest, Harman Kardon was honored to present live performances by local DJs, indie-rock musicians, and acoustic and bluegrass bands.

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In between ski runs and roasting s’mores, WinterFest attendees had the opportunity to check out some of the newest Harman Kardon products, including the Onyx Studio 4 portable Bluetooth speaker and our Soho Wireless headphones, to see how Harman Kardon is redefining the listening experience by combining exemplary sound quality with striking industrial design.

Attendees also experienced how the stunning sound of Harman Kardon has the ability to transform any drive into an exhilarating adventure via audio demos in a 2018 Subaru Crosstrek.

Harman Kardon and Volvo Showcase Premium Sound in the Next-Gen XC40

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HARMAN and Volvo remain committed to elevating the in-vehicle listening experience with the all-new 2019 XC40. At an exclusive press drive program hosted in Austin, Texas last month, Volvo gave invited media the opportunity to experience the luxury vehicle’s cutting-edge technology and modern design features first-hand.

Paired with the Harman Kardon Premium Sound system, the Volvo XC40 delivers brilliant sound quality and sets a new standard for drivers and passengers. During the general presentation, Volvo professionals highlighted the audio system and attendees were able to experience how Harman Kardon’s 360° surround sound technology provides thrilling in-vehicle sound for passengers in every seat.


Greg Sikora, Senior Manager and Head of Acoustic Systems Engineering Europe, Car Audio, HARMAN, was onsite at the showcase to discuss the nuances of creating excellent in-cabin sound during a visit to an Austin recording studio.  Throughout the event, the latest Harman Kardon Lifestyle products were activated in Volvo’s reception lounge, including the Harman Kardon Allure and Harman Kardon Invoke voice activated speakers, and the Esquire 2 portable Bluetooth speaker.

HARMAN is dedicated to collaborating with our partners to raise the bar for brilliance in audio. By combining our strengths and experience in acoustic design, tuning and signal processing with our partners’ newest automotive innovations, HARMAN continues to deliver personalized, best-in-class in car listening experiences. Check back here to stay tuned on more exciting partnerships and events we have planned for the rest of the year with industry-leading automakers.