HARMAN is proud to support BMW i and the MS&AD Andretti Formula E Team, which is one of the founding members of the all-electric racing series and led by motorsport legend Michael Andretti, now in its fourth season. This year, HARMAN extended its longstanding and successful partnership with BMW i through its audio brand Harman Kardon® by renewing its sponsorship of the MS&AD Andretti Formula E Team.
The world’s first fully electric single-seater racing series, Formula E is widely considered to be the highest class of competition for electric-powered vehicles and serves as a platform to showcase the latest innovations in electric vehicle technology and alternative energy solutions. This season, 20 drivers representing 10 teams will compete in 12 ePrix around the world, culminating in a race in Zurich. There, HARMAN hosted a very special group of influencers to promote the values embodied by Formula E and underscore its commitment to Driving the Sound of the Future. HARMAN was pleased to welcome influencers from automotive, technology and lifestyle media for three exhilarating days of expert dialogue, car audio demos, interviews with Team HARMAN and Team Andretti drivers and engineers, food experiences, a racing day experience, and a unique hands-on scenic drive in BMW i8 cars.
HARMAN integrates environmentally friendly design, the ethos of the Formula E series, when designing audio for cars, teams, and drivers. Exhilarating, powerful, and captivating, the Harman Kardon premium sound systems in the BMW i Series deliver inspiring sound for forward-thinking mobility.
- The Harman Kardon premium sound system in the BMW i3 is quite simply electrifying. Energy-efficient yet powerful, it features 12 high-performance loudspeakers individually optimized for spatially accurate music playback and a Class-D DSP amplifier with up to 360-watts of total output, granting an optimal sound level for every music genre and setting new standards in mobile music playback and design.
- The Harman Kardon premium surround sound system for the BMW i8 delivers a performance that is worthy of the ultimate driving machine. Light, dynamic and energy-efficient, the system features 11 high-performance speakers and a compact, clever DSP amplifier with Class-D technology and 280-watt total output, mid-range speakers and tweeters integrated into the top of the C-pillar for realistic sound that fills the whole interior. Combined with a 230 mm sub-midrange speaker between the back seats, the system lets the entirety of the BMW car radiate with the energy of striking sound.
“We are thrilled to once again join BMW i in supporting MS&AD Andretti in this extraordinary Championship,” said Mathias Brand, Sr. Director, Global Marketing European Customers for Automotive Audio at HARMAN. “This sponsorship is not only part of our mutually beneficial collaboration with BMW, but a golden opportunity to promote our shared commitments, goals, and values including a relentless passion for performance, sustainability, and innovation.”