Among HARMAN’s core beliefs is the power of music to bring people together, to enhance wellbeing, and to inspire. That is why for decades, music has been at the heart of HARMAN’s entrepreneurial initiatives, with a special focus on children and young people. Through HARMAN Inspired, we are using our combined expertise, skills, technologies, and time to bring positive change to the communities in which we live and work, and to empower the next generation to realize their full potential.

As part of our commitment to social responsibility, HARMAN is happy to support the Peter Maffay Foundation in Germany. Created by Germansinger and songwriter Peter Maffay, and represented by the beloved magical green dragon Tabaluga, the Peter Maffay Foundation is committed to supporting traumatized and disadvantaged children and young people by offering them access to creative activities, education, and therapy.


Tabaluga and Peter made a special appearance at the HARMAN Experience Store in Munich last December to kick off the partnership, and it was our pleasure to welcome them back on October 14, 2019. This time, the Luxury Audio Studio and its Dolby Atmos cinema were transformed into a dragon’s wonderland for a private screening of the Tabaluga movie. A few lucky children and their parents and Germany’s most famous little dragon, enjoyed a once-in-a-lifetime experience for these kids, lighting up their faces with smiles and laughter.

On behalf of HARMAN, Skander Kaafar, Sales Director Germany, presented Peter Maffay with a €20,000 donation to the foundation, representing part of the proceeds collected during our special Tabaluga Weeks at the HARMAN Experience Store. Bringing music to little ears, education to growing minds, and smiles to little faces is a passion we wholeheartedly share with Peter Maffay. We are thrilled to be a strong partner to this very important cause.