In January, a plethora of companies and brands were in Las Vegas to kick off the New Year at the Consumer Electronics Show (CES). From smart TVs and refrigerators to digital assistants, robots, and more, CES is the place to be to experience the latest and greatest from leading tech companies the world over.
This year, HARMAN once again took over the Hard Rock Hotel & Casino in Las Vegas, transforming the show floor into a spectacle of audio, automotive and technological innovation. Read on for a closer look at our top highlights from the show floor…
Going Further – and Getting Louder – with HARMAN
HARMAN has always focused on delivering drivers and passengers more Experiences per Mile (EPM). At CES 2020, our automotive showcase demonstrated our groundbreaking, cohesive solutions that ensure a consumer’s connected lifestyle doesn’t stop at the curb. For example, the recently unveiled HARMAN ExP Integrated Solution Suite features a specially-curated collection of connected car, audio, and service technologies in one unified offering. Each bundle is designed to meet the needs of drivers, including ADAS and telematics technologies that keep both drivers and pedestrians safe, a network of apps and services that enhances productivity, a suite of solutions to easily update traditional vehicles with connected functionalities, and more.
Also on display was the EV Plus+ Solutions suite, designed specifically to address the entertainment, communication, and comfort challenges that are unique to electric vehicles. With light-weight, efficient audio technologies and cloud-based software, EV Plus+ Solutions provide drivers the same incredible acoustic performance available usually only traditional vehicles. But without draining batteries, or compromising on in-car audio experience, while fully maintaining the positive environmental impacts that electric vehicles provide.
JBL Gives Gamers Access to a New Dimension
For decades, audiophiles have turned to JBL for premium listening experiences. Now, not only is JBL the fastest-growing headphone company on the market, it has also surpassed 100 million headphones sold! At CES 2020, JBL kept the momentum going with the debut of the JBL Quantum range – the new industry standard in gaming headsets. Featuring the latest JBL QuantumSURROUND™ sound technology, every gamer, whether amateur or professional, can experience virtual worlds in new dimensions for a true competitive advantage.
During a special launch event, attendees got the opportunity to test each of the seven headsets and experience the extreme comfort, crystal clear voice controls, and accurate and immersive audio first-hand. With technology specifically engineered to outperform even the most popular gaming headsets available in stores today, all JBL Quantum headsets are using HARMAN’s advanced acoustic technology to take gaming to the next level.
HARMAN Executives Share Insights from the Main Stage
Over on the CES stage, Lyle Smith, Senior Vice President & General Manager, Global Markets, joined industry and business leaders from Pandora and the Consumer Technology Association for a discussion about the changing audio preferences and listening behaviors that are defining the next generation of consumers.
Chris Epple, Vice President of Marketing, Consumer Audio, took to the stage at the High Tech Retailing Summit for a fireside chat to shed light on how JBL creates incredible experiential encounters for consumers in innovative ways through events like JBL Fest. Also speaking at the Brand Innovators Mega-Trends conference, Chris took the audience even deeper into the world of JBL, explaining how JBL is focused on building a lifetime of brand loyalty with Gen Z consumers through JBL Campus, a college ambassador program.
At HARMAN, we’ve always been dedicated to developing the connected technologies that enhance all of life’s experiences. At CES 2020, attendees experienced first-hand how our products and solutions will elevate the everyday and transform it into something exceptional. For even more details, check out our CES 2020 Media Kit: https://news.harman.com/media-kits/ces-2020