martin garrix

Defined by their decades of success and creating unforgettable audio experiences for consumers around the world, HARMAN’s family of brands is no stranger to excellence. In particular, iconic HARMAN brand JBL has spent the past 75 years impressing a range of music lovers, from casual listeners to music industry icons. For that reason, it’s no surprise that their JBL Global Ambassador roster, which includes some of the biggest names in pop culture like Bebe Rehxa and Giannis Antetokounmpo, now includes international superstar and DJ extraordinaire Martin Garrix!


Garrix’s tremendous work and success in the music industry makes him the perfect partner for JBL. Garrix himself is a massive JBL fan, having used their products in his studio for years. “JBL has been my go-to audio brand for a while, so I’m super excited I can now call myself a JBL Global Brand Ambassador,” said Martin Garrix.

As a brand that has masterfully positioned itself at the intersection of music, culture, sports and gaming, JBL has a reputation for creating lasting memories and happy moments for consumers. Garrix not only embodies this spirit himself but also creates it for listeners all around the world. This shared passion makes the superstar DJ and producer the ideal artist to add incredible energy and fresh flavor to upcoming product campaigns and live performances at JBL events.


“We have seen how Martin’s enthusiasm, excitement and essential energy sparks huge crowds into the highest levels of joy in life. At JBL, we create and share the same values by providing experiences and the best sound that connects people throughout the world”, said Ralph Santana, Chief Marketing Officer at HARMAN. “We are delighted to have Martin as an ambassador. He brings an energy that will connect with and excite our JBL fans around the world and we can’t wait to see this partnership flourish.”

Garrix is one of the youngest and most successful DJs in the world, having headlined major music festivals, broken through new territories to build his massive fan base and collaborated with some of music’s biggest starts including Dua Lipa, Khalid and Macklemore. He also founded his own record label, STMPD RCRDS, owns a studio complex in Amsterdam, and mentors several up-and-coming artists.

We at HARMAN are excited to watch this music megastar add his flair to JBL. Congratulations, JBL and Martin Garrix, on this exciting new partnership!