STAMFORD, CT – August 10, 2023 – Today audio leader, JBL announces its highly anticipated return of JBL FEST in the entertainment capital of the world, Las Vegas, promising to turn up the heat for an unforgettable weekend chock-full of unparalleled music and tech activations for fans across the globe. Taking over the Park MGM from September 21 - 23, this multi-day immersive experience will be one not to miss! JBL is also proud to serve as the exclusive audio partner for Las Vegas’ premier music and arts festival, Life is Beautiful, boasting an impressive lineup of live performances from famed and emerging artists alike.
The three-day brand festival coincides with the launch of JBL’s soon-to-be-announced latest premium speaker line– the first range of WiFi Home speakers. The upcoming, state-of-the-art speaker line will be on full display at JBL Fest with a special launch party at Park MGM on the Las Vegas Strip, featuring appearances by award-winning actors and musicians, JBL Ambassadors and more. The innovative home audio range of speakers are all about celebrating JBL heritage and are designed for consumers who appreciate authentic, refined yet bold style, without compromising the sound experience. 
JBL Fest is also expanding beyond the Strip as the exclusive audio partner for the Life is Beautiful festival’s 10th anniversary, taking place September 22 - 24. In addition to providing shopping opportunities for your favorite JBL products, the partnership will also see show-stopping musical performances equipped with high-quality sound experience on the official JBL Stage by Khalid, Flume, Bebe Rexha, Kim Petras, The 1975, Raye and more. Festival goers will be able to shop their favorite True Wireless and Portable JBL Products on-site. 
In addition to her show-stopping performance on the JBL Stage, Rexha will join in on the fun at JBL’s True Wireless activation on-site. “I’m thrilled to return to Vegas with JBL to celebrate all things music and tech ahead of my performance on the JBL Stage at Life is Beautiful,” said award-winning singer/songwriter, Bebe Rexha. “Collaborating with JBL is always a memorable experience, so I know I can count on them to bring nothing but good vibes, excellent sound and an incredible experience for all the fans!”
“JBL Fest is designed to bring to life the JBL promise of excellent sound quality and memorable experiences for our customers and fans. This year, we’re excited to take it to a new level as JBL becomes the official sound partner of the Life Is Beautiful festival, which shares our commitment to authenticity and highlighting fresh, new voices in music and culture.” said Daniel Lee, Chief Marketing Officer for HARMAN. “Our mission is to bring consumers innovative audio products that seamlessly fit in with their everyday lives, and we’re equally excited to let JBL fans interact with our line-up of products across headphones, portables, and home audio.” 
Beginning August 7th, Fans can also enter for a chance to win tickets to JBL Fest at Life Is Beautiful for the ultimate VIP music experience and other great prizes! For more details on how to enter and information about how to secure tickets visit, track #JBLFest and follow @JBLAudio for more. 
For more information on Life is Beautiful, please visit or follow along on social media on Facebook, Instagram and Twitter.

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
Celebrating 10 years in September 2023, Life is Beautiful is Las Vegas' premier music and arts festival. Attracting more than 1 million fans to Downtown Las Vegas over the festival’s lifespan, the annual 3-day event delivers an eclectic range of immersive experiences including music sets from chart-topping performers, eye-catching art installations, culinary showcases, and more. Life is Beautiful was born as part of the major revitalization of Downtown Las Vegas in 2013 and has helped transform the surrounding DTLV community into a bustling destination while contributing over $400M of economic impact and cultural capital to the area. What started as an event has become something more: a symbol of connection, joy and creativity.
Media Contacts:
Denise Daly
DKC Public Relations