As a professional athlete and champion soccer player for Germany's national team, Jerome's love for music helps him prepare mentally and physically for every game. He uses music to motivate himself when training, helping him to focus before every match.

To celebrate the 2018 FIFA World Cup, HARMAN collaborated with Jerome to design two custom pairs of JBL Everest Elite 750 headphones. Together, JBL and Jerome designed a one-of-a-kind pair of premium headphones to help inspire him before each game, as well as a unique pair for his teammates on Germany's national football team – which Jerome will hand out personally.

For the duration of the tournament, HARMAN and JBL have launched a 360-degree campaign across television, radio, and social media to support and celebrate Jerome on the road to the World Cup. A TV advertisement features Jerome wearing a pair of JBL headphones while leaving the field after a match, when he sees a young soccer fan named Max cheering in the stands. Jerome tosses his jersey to Max, however Max wants nothing more than his idol's signed headphones. The "Jersey" commercial will also air in nine public screening locations where audiences can enjoy watching the games on the big screen in Germany's major cities, including Berlin, Hamburg, Frankfurt, Cologne, and Munich, and is being spread across several lifestyle, soccer, and electronics networks online.

JBL is engaging audiences on social media with #ROADTOBOATENG, which follows Max on his journey to meet Jerome at the World Cup stadium in Russia. Additionally, soccer fans across Germany can enter to win JBL products through a contest held in cooperation with Radio Energy, Germany's hit music station. Jerome's JBL headphones were also integrated in the eye-catching artwork for his cover story in the high-end sports magazine, SOCRATES.

Attendees can also enjoy JBL's superior sound in-person while watching the World Cup games. Most of the 12 FIFA stadiums are equipped with HARMAN audio products. ​JBL and BSS are installed in the Saint Petersburg Stadium (also known as Krestovsky Stadium and the Zenit Arena), the Nizhny Novgorod Stadium, and the Kaliningrad Stadium (also known as Arena Baltika).

The first rounds of the 2018 FIFA World Cup saw exciting matches between Spain and Portugal and Iceland and Argentina, as well as Mexico and the 2014 defending champion Germany.  We're sure the rest of the tournament will be just as thrilling.

Who are you cheering for?​