JBL Land on Roblox dials up the star power as the brand’s global brand ambassador, and popular Dutch DJ, Martin Garrix, performs his first-ever animated virtual set.

In sync with his real-world performance during JBL Snow Party 2024 in the French alps, JBL invites fans across the globe to experience the thrill and energy of a live Martin Garrix show in its virtual world on Roblox.

To witness this historic performance, fans are invited to explore JBL Land on Roblox and complete a virtual race found in the Snow Party area. Successfully navigating this challenge will grant entry to Martin Garrix's virtual showcase. The 15-minute set will feature some of Martin Garrix’s newly released tracks and beloved classics. It will be produced entirely in the Roblox studio, with visual effects and lights synchronized to the music to create an electrifying performance.

During the performance, players are invited to play an exciting obstacle course around the stage which will unlock a limited edition JBL and Martin Garrix Roblox virtual item. Furthermore, the Snow Party zone will offer a variety of exclusive JBL Snow Party items, including a special edition of the newly launched JBL Xtreme 4 speaker, the JBL Xtreme 4 Frozen Edition.

As brands continue to explore new ways of connecting through technology, JBL and Martin Garrix are leading the way, offering fans an exciting opportunity to experience music and entertainment in a new and captivating way.

Be sure to check out the live performance, which will repeat twice every hour from 11th–14th April 2024.  The Snow Party will be open for exploration from midday on the 9th of April.

"Our collaboration with Martin Garrix for the JBL Snow Party live performance in JBL Land illustrates our mission of making sound experiences more accessible. This platform amplifies our reach as it increases the number of people that can experience this moment. It also opens a new avenue of self-expression for our brand ambassadors. By merging the virtual world with the real world, we're ensuring fans across the globe can experience the magic of music in an engaging way." Robert Jan van Dormael, Vice President Marketing Consumer Audio EMEA at HARMAN.

For more information about JBL Land on Roblox, visit https://uk.jbl.com/jbl_land.html