The unrivalled sound quality and elevated listening experience of the B&O PLAY Sound System in the new Ford Fiesta was presented to media representatives, bloggers and influencers over the course of two exciting days at the Ford Science of Sound event on May 10-11 in Copenhagen, Denmark.

The first day focused on the importance of sound and its power to transform everyday moments into memorable experiences with an urban city-sound journey through Copenhagen, the home of B&O PLAY. Among other things, guests discovered the extraordinary acoustics inside the 18th century Frederik’s Church and the 17th century Round Tower, and took in Copenhagen’s iconic resonating bell sound from the heart of City Hall Square.


The second day featured a deep-dive masterclass offering an in-depth presentation of the B&O PLAY Sound System in the Ford Fiesta. Media participants learned all about the features and brand DNA of B&O PLAY, the importance of great sound in the Fiesta, the complexity of the tuning process, and much more. During a special look at in-car acoustics, HARMAN's “Golden Ear” Brandon Wheeler provided expert insight on how Ford and HARMAN bring the transformative power of music to the car and explained how the right audio can truly elevate one’s commute. The masterclass concluded on a high note, with an in-car listening demo that gave participants a chance to see and touch the Fiesta, and to experience the power of its B&O PLAY Sound System first hand.

“There’s something truly magical about listening to music in an environment that has been specifically designed to deliver perfect sound,” said Alessio Franco, Communication Manager, Ford Motor Company Europe. “Ford and B&O PLAY both care deeply about developing innovative products that help inspire consumer experiences through sound journeys that blend seamlessly into their lifestyle.”

The all-new Ford Fiesta, equipped with the premium B&O PLAY Sound System for rich and powerful sound, provides pure listening pleasure for all passengers. Derived from the iconic design of B&O PLAY consumer products, the system features 10 high-performance speakers, 9 channels with 675-watt output, Digital Signal Processing (Adaptive Volume, Surround Sound, Power Manager) and static and dynamic sound tuning to ensure a consistent listening experience inside the car in all driving conditions.

2017 Fiesta Grille V6 FINAL

“This event was a fantastic opportunity to showcase our partnership with Ford while sharing HARMAN’s philosophy, which is all about creating engaging and surprising sound in order to ensure a constantly high-level listening experience. One of the ways we achieve that kind of quality is by involving acousticians and engineers very early in the car development process, and the all-new Fiesta is a perfect example”, said Brandon Wheeler, Engineering Manager for HARMAN’s North America Acoustic Team and Manager of Customer Programs, Acoustics for the Ford customer business unit with HARMAN International.


Following the partnership launch events in Detroit and Cologne, and the first presentation of the new Ford Fiesta in Geneva (where only the vehicle was displayed and not its sound system), the Science of Sound event was the first opportunity for the media to experience B&O PLAY in the all-new Ford Fiesta. And what an experience it was! “I was very impressed with what I heard inside the Fiesta,” said participating journalist Stefan Schickedanz. “The accuracy of the soundstage and the spaciousness of the sound made the car’s interior feel like a much larger listening space. This is the first time the B&O PLAY brand has been used for automotive audio, but if this performance is any indication of what’s to come, then I have high expectations for the partnership.”