You’ve heard the old saying, “What happens in Vegas, stays in Vegas,” but this news is too big to keep under wraps! This October 9  - 11, JBL is heading back to Las Vegas to host the third annual JBL Fest, a three-day, immersive experience that pulls the curtain back on the world of JBL. Featuring live music performances, larger-than-life parties and unforgettable moments, JBL Fest is an event that’s truly a one-of-a-kind. On top of it all, JBL Fest enables us to connect and engage in an entirely new way with some of our most important customers, retailers, and partners by providing a space that encourages thoughtful dialogue on improving consumer experiences, nurturing business innovation and fueling cutting-edge advancements in technology. Take a look at last year’s celebration to see for yourself:


This year, we’re pulling out all the stops. Discover what makes this year’s JBL Fest bigger and better than ever:

JBL Remix

JBL Remix
We’re kicking-off JBL Fest with an exclusive welcome party overlooking the bright lights of the Las Vegas Strip on the OMNIA Terrace at the illustrious Caesar’s Palace. Legendary NBA All-Star Shaquille O’Neal will serve as our host for the night, which will honor the golden age of hip-hop with a special live performance by one of the most beloved purveyors of classic hip hop, Run DMC.  

JBL Brand Immersions
We’ll take retail partners, influencers, and customers through in-depth, hands-on demos with all of our newest JBL products, including the Flip 5, PartyBox 1000, and JBL Reflect Flow true-wireless sport headphones, among many others. Both furthering the expertise our valued partners have with the newest JBL products, and also bringing to life in the minds of our attendees the deep connections between our Lifestyle, Professional, and Car Audio product lines – creating a holistic touchpoint showcasing all the JBL brand is capable of providing.

HARMAN Technology Forum
In between the epic concerts and start-studded festivities, HARMAN will explore what’s coming next across the automotive, retail, and technology industries during this bespoke event hosted at the Aria Las Vegas Hotel & Casino. In an age where data is king, the HARMAN Technology Forum will take a closer look at how ready humanity is (or isn’t) to embrace intelligent technologies. Speakers including Robert Herjavec of ABC’s Shark Tank, Paul Zikopoulos, Vice President of Cognitive BigData Systems at IBM, and more will take the stage to share their insights on AI, machine learnings, and the ever-evolving consumer experience.

Club JBL

Club JBL
Club JBL holds the promise of the epitome of a classic Vegas night. Hosted by award-winning actress, producer, philanthropist, and JBL Ambassador Priyanka Chopra Jonas, invited guests, as well as select number of general public, will surely have an unforgettable night at the luxurious and modern JEWEL Nightclub. Global pop sensation Bebe Rexha and JBL Ambassadors and world-class DJs Armin Van Buuren and Tigerlily will spin amazing sets as everyone dances the night away.

JBL Joy Ride
With the third annual JBL Joy Ride program, more than 20 Invited media and influencers from across the globe will experience firsthand the unrivaled energy and power of JBL on the road. This year, they’ll caravan in 10 JBL-equipped Toyota vehicles for an iconic road trip to the Valley of Fire State Park. It’s about an hour’s drive from the Las Vegas Strip, but truly a world away. Throughout the drive, guests will also be capturing content that highlights their time amidst the stunning backdrop of the Valley of Fire and conveys the powerful– and joyful– combination of music and driving.  Their fans and followers will get a true sense of how JBL premium audio elevates road trips into all-around epic experiences.

JBL Live

JBL Live!
Khalid, the five-time GRAMMY Award-nominated, multi-platinum maverick, and JBL’s newest ambassador, will close out JBL Fest during our grand finale party at one of the most popular live music venues in Vegas – the Brooklyn Bowl. Pop songstress and HARMAN ambassador Mabel will start off the night with her rousing R&B tunes that get every crowd moving to the beat before they spend the evening dancing away to a steady stream of today’s most popular hits.

JBL & the LINQ Promenade
HARMAN is also bringing some major JBL energy to the notorious Las Vegas Strip. On October 10 & 11, the LINQ Promenade will receive the full JBL makeover, featuring must-see activations and branded moments that have to be seen to be believed. For the first time, fans in the area will be able to experience JBL Fest in a brand new way as part of our JBL X Khalid Sound is Home campaign. Featuring an inside look at Khalid’s Free Spirit van, exclusive snapshots of his life on the road and more, this eye-opening pop-up exhibit offers guests a behind-the-scenes look at how sound has the power to bring you home no matter where you are.

HARMAN is committed to sharing the world of JBL with our fans, and to powering amazing sound that creates  superior audio experiences every time. You won’t want to miss any of the excitement – stay in the loop by following JBL and #JBLFest on Facebook, Twitter, and LinkedIn and experience the sound of JBL Fest by streaming the official JBL Fest 2019 playlist on Spotify.