STAMFORD, CT – Acura is launching a new collaboration with HARMAN, a subsidiary of Samsung Electronics and leading automotive electronics supplier focused on in-cabin experiences, which brings Bang & Olufsen to elevate the in-vehicle audio experience in the 2024 Acura ZDX and across the entire Acura lineup in the coming years. The performance brand’s first all-electric vehicle, ZDX and the ZDX Type S will be the first Acura models to feature immersive, premium audio from Bang & Olufsen, a Danish luxury audio brand which is recognized for innovative audio systems for home and automotive applications.
"As we take the Acura brand and our products to the next level, we wanted to make sure the audio experience also delivered on our concept of being a ‘destination brand’,” said Emile Korkor, Assistant Vice President, Acura National Sales. “This new collaboration with HARMAN and the Bang & Olufsen brand will achieve exactly that, further exciting our clients as Acura enters the electrified era starting with ZDX.”
Similar to Acura’s commitment to Precision Crafted Performance, for nearly a century Bang & Olufsen has been a beacon for immersive sound experiences built around the relentless determination to create products that push the boundaries of audio technology, design and craftsmanship. Designed and built expressly for Acura by HARMAN, the global leader in in-cabin electronics and premium car audio, the Bang & Olufsen Sound System in the Acura ZDX harnesses the latest technologies to deliver a supremely elevated audio experience for Acura drivers.
“Acura and HARMAN are equally driven to deliver unparalleled performance and memorable experiences, and we’re excited to kick off our new long-term partnership that will set a new precedent for in-vehicle audio and technology for years to come as we collaborate on future Acura products,” said Tom Rivers, VP, Global Marketing at HARMAN. “The values and DNA of the legendary Bang & Olufsen brand are showcased in the incredible sound system HARMAN engineers have created for the new Acura ZDX, delivering the superior performance and quality fans of both brands have come to expect.”
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
ABOUT BANG & OLUFSEN
Bang & Olufsen is a global luxury lifestyle brand founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen whose devotion and vision remain the foundation for the company. The rich heritage built around the relentless determination to create products that push the boundaries of audio technology continues to place the company at the forefront of audio innovation. Today, every Bang & Olufsen product is still characterized by the unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. The company’s innovative and progressive audio products are sold worldwide in Bang & Olufsen monobranded stores, online, and in multibranded stores. The company employs over 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NAS DAQ Copenhagen A/S.
Acura is a leading automotive nameplate that delivers Precision Crafted Performance – a commitment to expressive styling, high-performance and innovative engineering, all built on a foundation of quality and reliability. The Acura lineup currently features four distinctive models – the next-gen Integra sport compact, TLX sport sedan, the RDX and MDX sport-utility vehicles, along with high-performance Type S variants. Acura’s first all-electric model will be an SUV, the ZDX and ZDX Type S, and will arrive in 2024. All Acura vehicles sold in America are made in the U.S., using domestic and globally sourced parts.
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© 2023 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.