IFA 2018, BERLIN – August 30, 2018 – Casual gym-goers and hardcore athletes alike can agree on one thing: music boosts performance and focus during a workout. But often, sport headphones can make it difficult to chat with gym buddies or pay attention to one’s surroundings. To keep athletes connected and in control of their environment no matter how tough the workout, JBL and Under Armour are adding new and improved technology, fit and functionality to their UA® Sport Wireless headphone lineup with UA® Sport Wireless React and UA® Sport Wireless Pivot – Engineered by JBL.
Athletes seeking the ideal sport headphone can select the model that best fits their workout routines. The UA Sport Wireless React’s lightweight, in-ear design is built for high performers looking to go one mile further on their runs, while the UA Sport Wireless Pivot’s over-ear hooks provide additional security and support for intense circuits. Lightweight aluminum earbuds, rugged fabric cords, and UA Storm waterproof technology with IPX7 rating insure they stand up to the sweat and grind of the gym or rugged outdoor weather conditions. The headphones’ unique sport eartip design also provides a comfortable and secure fit.
The headphones feature JBL Charged Sound, a sport-optimized signature sound curve with 5.8mm drivers that pumps out rich bass, crystal clear mids and smooth highs to provide the motivation to maximize your workout performance. Additionally, they deliver 9-hours of battery life from just a two-hour charge.
Both models feature Bionic Hearing, a unique JBL sound and mic technology that allows athletes to hear surroundings with two sound technologies – TalkThru and Ambient Aware. With TalkThru Technology, music is lowered and speech is amplified with a touch of a button, making it easy to chat with a workout partner between sets. AmbientAware allows you to continue to listen to your music during your workout, but still be aware of your surroundings.
“UA Sport Wireless React and UA Sport Wireless Pivot headphones – Engineered by JBL are made to sustain any workout both in and out of the gym,” said David Owens, Vice President, HARMAN. “With Bionic Hearing, athletes can break through their limits and stay in control of their music, powered by the incredible sound quality of JBL.”
“We are excited to introduce the next chapter of our UA Sport Wireless headphones with two new, first of their kind options designed for athletes, the UA Sport Wireless React and the UA Sport Wireless Pivot,” said Jim Mollica, Senior Vice President of Digital at Under Armour. “Based on feedback directly from runners and athletes, we know that headphone fit and durability are critical. We worked with JBL to enhance the fit of the earbuds to make sure they stay secure during the most dynamic workouts and took it a step further by adding UA Stormproof waterproof technology with an IPX7 rating to stand up to severe sweat or outdoor rain.”
UA Sport Wireless React (in-ear design) and UA Sport Wireless Pivot (over-ear hook design) features:
- JBL Charged Sound with 5.8mm diameter drivers
- Bionic Hearing with TalkThru and AmbientAware Technologies
- UA Stormproof waterproof technology with an IPX7 rating
- Up to 9-hours of battery life from a 2-hour charge
- Bluetooth® wireless
- 4-button mic controller
- Magnetic aluminum earbuds
- Sport fit ear tips
- Fabric cable
- Shirt clip and cable cinch
The purchase of UA Sport Wireless React or UA Sport Wireless Pivot includes a complimentary 12-month MapMyRun® Premium membership, valued at $29.99. MapMyRun is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 240 million people worldwide. MapMyRun allows members to track, analyze and share more than 600 types of fitness activities.
Pricing and Availability
UA Sport Wireless React and UA Sport Wireless Pivot – Engineered by JBL will be available on JBL.com and UnderArmour.com during the 2018 Holiday season for $139.95/€149 in black and white.
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 60 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company's Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.