STAMFORD, Conn. – December 15, 2021 – JBL ambassador Giannis Antetokounmpo can add headphone designer to his already impressive résumé. The reigning basketball champion, Finals MVP and GQ Man of the Year has partnered with the legendary audio brand to design two sets of headphones with his Greek heritage in mind, combining his background with his passion for incredible sound. A limited number of Freak Edition headphones will be available exclusively on StockX beginning at 1 p.m. ET Dec. 20.
“For me, it’s about each and every experience in a journey, so building on my relationship with JBL came naturally and gave me the opportunity to recognize and appreciate where I come from,” said Antetokounmpo. “JBL headphones have become part of my everyday life and being able to represent my heritage through this unique design gives me an opportunity to take others on this journey.”
This is the first headphone collaboration for JBL and Antetokounmpo. The first drop from the Freak Edition headphones series will be designs of the popular JBL Tour One and Endurance Peak II with the hoops star’s signature and an eye-catching blue and green distorted dye impression of a map of Europe where Greece is the standout.
“Giannis has been a key ambassador with JBL for more than three years now, so we were excited that he wanted to take the partnership to the next level by creating a design uniquely his own,” said Ralph Santana, Chief Marketing Officer at HARMAN. “From day one, Giannis wanted to play a key role in designing and launching the Freak Edition line. You can’t ask for a better partner.”
JBL has launched a national “Greek Out” campaign with a series of social media moments, billboards, and digital and in person activations.
A life-size statue of Antetokounmpo will make appearances and be accessible to fans at various locations throughout Milwaukee in the coming week. Fans can interact with the superstar’s statue and post to social with the hashtag #JBLGreekOut for chances to win prizes including the exclusive Freak Edition headphones, signed merch, tickets to Milwaukee Bucks games and more. Fans not in Milwaukee will have the opportunity to interact with the statue through their smart phones via a custom JBL AR experience in which users can place Antetokounmpo’s likeness next to them – no matter where they are. In addition, Antetokounmpo worked with JBL to create a TikTok dance called the Greek Out and are encouraging others to try to move like the Freak himself.
Customers can shop the drop on StockX at 1 p.m. ET on Dec. 20. Launched via DropX, the platform’s innovative direct-to-consumer product release method, this online exclusive is the last opportunity for fans to purchase the limited-run headphones. To land one of these hyper-exclusive, can’t miss collaborations, customers should plan to shop early as the DropX demand-pricing model means that the most engaged and active fans will land the best price. The JBL Tour -- Freak Edition starts at $300 while the JBL Endurance Peak -- Freak Edition starts at $125. For more information, head to https://stockx.com/lp/jbl on Dec. 20 at 1 p.m. ET.
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports. Follow JBL news online: like JBL on Facebook; follow JBL on Twitter and Instagram @JBLaudio; check out our YouTube Channel; follow us on TikTok; and connect with JBL on LinkedIn.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe and Asia.
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