GIMS 2018 – GENEVA – March 6, 2018 – Highlighting a decade of cooperation for visionary projects, HARMAN International, a wholly-owned subsidiary of Samsung focused on connected technologies for automotive, consumer and enterprise markets, and Rinspeed will present their SNAP concept car as a European premier at this year’s Geneva International Motor Show. The Rinspeed SNAP illustrates the visionary concept of providing a seamless and rich user experience (UX) for full Level 5 autonomous driving to be used as early as 2025. The new concept car comes without a steering wheel and provides occupants of the vehicle with their own personalized passenger economy and experience.

Setup like a “skateboard” and “pod,” the SNAP chassis pulls high-mileage duty while the “pods” function as detachable user environments. The entertainment provided in the pods is highly configurable and delivers a personalized experience for every passenger on every ride. The configuration possibilities range from shape-shifting in-vehicle speakers to brand specific visual elements changing in real time and sound tonic to accommodate the listening demands of each user.

In addition, HARMAN’s “Moodscape” solution provides passengers with an adjusted in-cabin audio experience, delivering active noise cancellation together with adjusted music zones, a mood-based EQ and sound levels to help passengers arrive focused and ready for whatever is next in their day. The state-of-the-art experience in the Rinspeed SNAP is rounded out by HARMAN’s QLED MoodRoof, which replaces the traditional moon roof with a choice of color schemes and immersive visual landscapes brought to stunning life by this first-of-its-kind automotive QLED application. Also integrated into the car are several of HARMAN’s latest solutions that underpin the complete connected car, including the Ignite cloud platform, cyber security measures, over-the-air software updates, vehicle-to-everything communication, a 5G-enabled telematics control unit and more.

“Various forward-looking features will be displayed in the Rinspeed SNAP to accomplish this flexible environment, including true Level 5 infotainment, an intelligent personal assistant, the ability to personalize the car to individual needs, and full connectivity to the outside world,” said Dr. Mike Peters, HARMAN Executive Vice President and President, Connected Car Division. “For the Rinspeed SNAP, HARMAN has designed a HMI and UX for mobility experiences when the focus is no longer on activity on the road, but on activity within the car.”

HARMAN has also worked with Rinspeed to develop an interior that addresses current and future display trends which see consumers using multiple screens throughout their daily life, from their home computer, to smartphone, to tablet, to smart TV, to work computer and back again. Inside the concept vehicle are the following technologies:

  • Integration of the Pepper personal robot for use as a concierge service and general helpmate
  • A Personal Control Panel (PCP) at each of the four seats, featuring a high density multi-touch interface and interactive rotary dial with contextual haptic feedback
  • Large central display area at each row of seats which will facilitate onboard collaboration
  • Front and back external communication windshield projections and lateral windows projections for a larger workspace or shared visuals
  • HoverTab tablet that easily moves into three distinct positions for the user’s convenience, with the ability to retract behind the seat

Visit HARMAN’s newsroom for additional information on the Rinspeed SNAP concept car and other new solutions and check back for updates now through GIMS 2018.

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HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.


© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.