Iconic Audio Brands, Including JBL Professional, to Deliver Best-In-Class Sound at NASCAR Racetracks
NORTHRIDGE, Calif. — HARMAN International anounced today that it has become a NASCAR Technology Partner aimed at delivering premium audio experiences for racing fans through future racetrack audio upgrades. This partnership enables NASCAR to design and implement high-quality integrated audio systems using HARMAN Professional Solutions brands, including JBL Professional loudspeakers, Crown amplifiers, BSS digital signal processing, and more.
HARMAN Professional is a global leader in developing advanced audio systems for large-scale venues, with solutions deployed in stadiums, arenas, music festivals, theme parks, and performing arts centers worldwide. Through this technology partnership, HARMAN’s expertise and product offerings will help elevate sound quality for race fans across NASCAR’s racetrack properties as upgrades are required at any one of the 14 NASCAR-owned venues. In addition to the primary exterior racetrack areas, NASCAR venues feature numerous interior spaces where intelligibility and high-quality audio is essential for announcements, broadcast coverage, and music.
“JBL and NASCAR are two iconic brands that were founded just two years apart in the 1940s, and will now work together to enhance one of the most thrilling and widely attended sports in the world,” said Brian Divine, President of HARMAN Professional Solutions. “On any given day, thousands of fans around the world experience audio through a JBL system, and we are excited to collaborate with NASCAR through this technology partnership to bring them even closer to the action through superior sound.”
Founded in 1948, NASCAR is the premier sanctioning body of stock car racing in North America and operates 14 racetrack properties, including Daytona International Speedway, Talladega Superspeedway, Michigan International Speedway, Phoenix Raceway, and others.
“With millions of fans attending NASCAR events in person each year—and millions more watching on TV—our races demand the highest levels of performance and reliability from all technical systems,” said John Martin, Vice President, Chief Technology Officer at NASCAR. “Not all suppliers can meet NASCAR’s rigorous standards, but HARMAN’s brands have a proven legacy of innovation, exceptional sound reproduction, and day-in, day-out reliability, making their products an ideal fit for our venues.”
Further details on the partnership and specific audio integrations will be announced as the 2025 season progresses.
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ABOUT NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 14 of the nation’s major motorsports entertainment facilities. NASCAR sanctions races in three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR CRAFTSMAN Truck Series™), four international series (NASCAR Brasil Series, NASCAR Canada Series, NASCAR Euro Series, NASCAR Mexico Series), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour) and a local grassroots series (NASCAR Advance Auto Parts Weekly Series). The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in five cities across North America, NASCAR sanctions more than 1,200 races annually in 11 countries and more than 30 U.S. states.
For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Instagram, YouTube, TikTok, X and Facebook.
ABOUT HARMAN PROFESSIONAL SOLUTIONS
HARMAN Professional Solutions (pro.harman.com) engineers and manufactures audio, lighting, and video and control products for entertainment and enterprise markets, including live performance, audio production, large venue, cinema, retail, corporate, education, government, hospitality, broadcast and more. With leading brands including JBL Professional®, AKG®, Martin®, AMX®, Soundcraft®, BSS Audio®, Crown®, dbx Professional®, and Lexicon Pro®, HARMAN Professional delivers powerful, innovative and reliable solutions that are designed for world-class performance. HARMAN Professional Solutions is a Strategic Business Unit of HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
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ABOUT HARMAN
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
Contact
David Glaubke
Director, Global Corporate Communications
HARMAN Professional Solutions, Luxury Audio Group, Embedded Audio
+1 (818) 895-3464 O
