A new mobile platform that helps people discover new music and emerging artists through song clips shared by friends and trusted voices in music
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Join the waitlist now at www.gotdrops.com
STAMFORD, CT — [Nov. 9, 2026] — HARMAN today announced the launch of Drops, a new music discovery experience designed to help people find their next favorite artists and songs through the moments that make listeners want to hear more. Available for iOS and Android in the U.S., Drops brings together music, people and personal perspective, creating a more human way to discover what to listen to next.
Music has never been more abundant, yet finding something that truly resonates can still feel like a challenge. Drops is built on a simple idea: great music discovery often starts with a recommendation from someone who knows your taste. On Drops, users listen to 10 to 30-second moments from songs, in connection with lyrics, licensed artist images, album artwork and a caption that adds personalization. Whether it is a standout lyric, an unforgettable hook, an unexpected beat or a moment that simply captures a feeling, each Drop gives people a reason to stop, listen and discover. Along the way, Drops creates countless opportunities to uncover emerging artists on the cusp of breaking through and find the next big thing before everyone else catches on. The result is a discovery experience driven not only by what a song sounds like, but by why someone thinks it is worth hearing.
“The way we discover music is evolving, but the most meaningful recommendations have always come from people we trust,” said Clare Hunter, General Manager, Drops, HARMAN. “Drops brings that human element to the forefront, giving people a new way to find music through the moments that make a song special and the perspectives of those who share their taste. We see an opportunity to make music discovery more personal, more social and more connected to the way people listen today, and we’re excited to introduce Drops to music fans across the U.S.”
Users can explore Drops shared by friends and tastemakers on the platform, creating a constantly evolving stream of music recommendations rooted in real people and shared taste. When users unearth a song they want to revisit, they can save it to one of their collections, a personal set of music clips discovered through Drops. These collections give users a place to keep track of songs that catch their attention and build a library to explore beyond the moment they first encounter them. Drops puts people and their personal taste at the center of discovery.
Drops is designed to complement the streaming services people already use, making it easy to move from uncovering a song in short-form to quickly listening to it in full length through a streaming service provider. The experience is supported by a growing ecosystem of music industry leaders spanning the broader music landscape, including labels and distributors such as Universal Music Group, Beggars Group, Symphonic Distribution, EMPIRE and UnitedMasters, as well as music publishers and PROs, and data providers including LyricFind, Xperi and MusicBrainz.
“So much of music discovery is built to recommend what's already popular. Drops is built to surface what's next, and UnitedMasters is built to help artists get there,” said Andrew Migdail, VP, Distribution & Sync Operations, UnitedMasters. “We're proud to partner with HARMAN to bring this opportunity to our community of independent artists driving culture forward.”
“Independent artists need more ways to be discovered through the music itself and the people who believe in it,” said Jorge Brea, Founder and CEO of Symphonic Distribution. “Drops puts those personal recommendations at the center, giving listeners a fresh way to connect with emerging artists and giving great music a chance to find its audience.”
Drops will connect with leading streaming platforms, including Apple Music, Qobuz and TIDAL, helping users seamlessly continue their listening journey beyond the Drop. At launch, Drops will be an invite-only experience, with users in the U.S. able to join the waitlist for an invitation to experience Drops on iOS and Android at www.gotdrops.com.
About Drops
Drops is a music discovery app from HARMAN that helps people find their next favorite song, faster. Each Drop allows users to select a short song clip, up to 30 seconds, and use it in connection with album artwork, licensed artist images and lyrics, giving listeners a new way to discover music through the moments that catch their attention. Drops is focused on elevating human-created music, using underlying technology to personalize recommendations based on listeners’ tastes and engagement. People can save what they like to their collections, follow others whose taste they trust, and share Drops with friends on the platform. Drops is free and features a growing catalog of music from major and independent labels. It is now available in preview on iOS and Android. Find what hits. Drop by drop.
About HARMAN
HARMAN is a global leader in Lifestyle Audio and Automotive technology. We create intelligent experiences that enrich people’s lives on the road, in their homes, on the stage, and everywhere in between. Our iconic audio brands — including JBL®, Harman Kardon®, AKG®, Bowers & Wilkins®, Denon®, and Marantz® — bring premium sound to consumers and audio/visual professionals worldwide. More than 50 million vehicles globally rely on HARMAN’s technologies to deliver safer, smarter, and more intuitive in-cabin experiences. A wholly owned subsidiary of Samsung Electronics Co., Ltd., HARMAN has approximately 26,000 employees around the world.
