Shanghai Auto Show 2019 – SHANGHAI – April 16, 2019 –HARMAN , a wholly-owned subsidiary of Samsung Electronics Co., Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today announced that the company has entered into a strategic software partnership with Chinese automotive manufacturer, Leading Ideal. In addition to adopting HARMAN’s Ethernet and HMI software design solutions, Leading Ideal plans to have in-depth discussions with HARMAN on the company’s solutions for big data analysis, automotive cybersecurity, foreign R&D center deployment and telematics services.

As the complexity and demand for connected driving features increases, so does the amount of data required to power these high-touch experiences. The company’s first passenger vehicle, Leading Ideal ONE, will adopt HARMAN's Ethernet solutions to power its data-heavy connected car experience.

“As today’s driving experience becomes more connected and capable of delivering highly advanced safety, infotainment and convenience services, our need to effectively manage and protect the data that fuels these experiences becomes even more critical,” said Sanjay Dhawan, President, Connected Services and CTO, HARMAN. “Our partnership with Leading Ideal will not only bring this secure data-stream to the Leading Ideal ONE, but it will also help them offer greater experiences per mile to their customers through an HMI solution that is efficient, contextual and built to evolve for the future.”

“Creating an in-vehicle experience that is highly connected and adaptable is of the highest priority for our Leading Ideal One line-up,” said Kevin Shen, The Co-founder and President, Leading Ideal. “Through our partnership with HARMAN, we will be able to deliver powerful data-driven experiences that will make drivers and passengers safer, more informed and better connected during their journey. We look forward to a long and productive partnership with HARMAN that continues to deliver modern and innovative in-vehicle environments for our customers.”

Leading Ideal’s first electric model, Leading Ideal ONE, will offer a significant number of connected services - from multi-screen displays, interactive voice features, autonomous driving solutions and more. HARMAN’s Ethernet solution is capable of managing several data-driven experiences simultaneously while delivering a high-speed, reliable, convenient, and low-cost network connectivity solution that would power their in-vehicle environment.

In addition to the application of HARMAN’s Ethernet solution in its Leading Ideal ONE vehicles, Leading Ideal will also leverage HARMAN's HMI software design and technology solutions to create connected infotainment experiences in the near future. The electric vehicle will feature an in-vehicle experience that emphasizes a modern, stylish and connected in-vehicle design. 

For more information on HARMAN Connected Services and the company’s HMI Development Suite, visit or visit HARMAN at the Shanghai International Automobiles Industry Exhibition 2019 in hall 8.1, booth 8A21.

To experience the Leading Ideal One, visit Leading Ideal in hall 4.1, booth 4A07.

HARMAN at Shanghai International Automobiles Industry Exhibition 2019

We invite you to visit HARMAN during SIAIE 2019 for demonstrations of the company’s full portfolio of connected car and lifestyle audio systems that elevate the connected life. You can find HARMAN at booth No. 8A21 in Hall 8.1.

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HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

ABOUT Leading Ideal

Leading Ideal was established in July 2015. The company is committed to creating new intelligent electric vehicles that change the traditional travel experience of users. In October 2018, Leading Ideal announced its first smart electric vehicle, Ideal ONE which will be delivered in the fourth quarter of 2019.

For more information contact:

Jasleen K. Makker,

Senior Director, Corporate Communications

Tel: +91 997 232 63 26  |

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