HARMAN Professional Enhances Retail Solutions Portfolio with Samsung Nexshop Data Analytics & Contextual Marketing Platform

CES 2019, LAS VEGAS – JANUARY 7, 2019 – HARMAN Professional Solutions, the global leader in audio, video, lighting and control systems, including networked AV, today announced it has been awarded U.S. retail distribution rights from Samsung SDS for the Samsung Nexshop analytics and contextual marketing platform. `

Samsung Nexshop enables retailers to deliver an intelligent, interactive in-store shopping experience for customers by displaying targeted content and personalized messages on tablets and displays strategically placed throughout the store. The solution also enables retailers to gather PII-compliant customer behavior data through in-store sensors and video analytics. When combined with HARMAN Professional’s portfolio of audio, video, lighting and control solutions (AVLC), Nexshop gives retailers the ability to customize the customer experience and optimize the customer’s path-to-purchase from beginning to end.

“Making the in-store environment an experiential destination is the way that today’s retailers are building brand affinity with customers and thriving, despite online shopping trends,” said Dave McKinney, Vice President, Hospitality CSU, HARMAN Professional Solutions. “With Samsung Nexshop, the complete solutions that we offer retailers that integrate audio, video, lighting and control, are now enhanced with the ability to gain actionable insights on customer behaviors, demographics and interests, and then to use that data to enhance sales by optimizing the customers’ in-store experience. The contextual marketing capabilities provided by Nexshop are amazing on their own, but I’m particularly excited by the next level possibilities we can provide to retailers through the combination of our technologies.”

“Our partnership with HARMAN Professional is an integral part of our go-to-market approach for Samsung Nexshop. We’re excited to team up with Harman Professional, and their established network of integrators and installers, along with their deep relationships with leading retail brands, to create a compelling, full-service product offering for experiential retailing. Working together, we can help retailers build customer loyalty, while also improving operational efficiency and bottom-line results,” said Diane Carlson, Vice President, Digital Retail Transformation at Samsung SDS America.

With the addition of Samsung Nexshop to its retail solutions portfolio, HARMAN Professional is positioned to enable brick-and-mortar retail to:

• Trigger targeted advertising content, in-store lighting scenes, and background audio based on customer demographics, weather and more to maximize relevancy and engagement
• Access deep customer insights based on real time data to help create the best possible customer experience, define staffing needs, visualize customer demand and flow, and drive better business decisions
• Easily install and harness a powerful and flexible CMS to distribute contextually relevant content to multiple store locations
• Empower sales people to better control the conversation with tablet syncing from a library of exciting or informative digital content to large format displays

Samsung Nexshop is now available through authorized HARMAN resellers in the U.S. For more information, please visit https://pro.harman.com/samsung_nexshop or to request a demonstration appointment during CES, email ProPR@harman.com.

About HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

About Samsung SDS America

Samsung SDS America (SDSA) is the U.S. subsidiary of Samsung SDS, an $8 billion global software solutions and IT services company. SDSA helps organizations optimize their productivity, make smarter business decisions, and improve their competitive positions in a hyper-connected economy using our enterprise software solutions for mobility, security and advanced analytics.