Aha is HARMAN´s Silicon Valley-based business unit powering the Web-connected 'fourth band' of the radio dial, making Web content as easy to access as AM and FM channels. Owners of Aha-Ready vehicles will have instant access to thousands of free stations of Web-based content including music services, Internet radio, podcasts, live news, audio books, personalized traffic reports, Facebook and Twitter feeds, location-based services and more, through their factory-installed in-car infotainment systems. The Aha Service is free of charge for customers and always up-to-date, thanks to itscloud-based technology platform which can easily keep up with rapid-changing web and content companies. Consumers bring Aha into their car and customize their stations and settings through Aha’s smartphone apps.
"Aha represents the next generation of automotive infotainment services ", explains Michael Mauser, Executive Vice President and Co-President, Infotainment and Lifestyle. The Aha Platform enables our automotive OEM partners to offer their customers an unparalleled, “future proofed” infotainment experience", continues Mauser. "With its unique radio-based approach, the platform uniquely enables an intuitive experience for consumers and can be seamlessly integrated in the customized HMIs of the OEMs.“
About Aha by HARMAN
Aha, a unit of HARMAN International Industries, is the first interactive platform that makes web content safe for drivers. Aha organizes content from the Web into personalized, live and on-demand radio stations that consumers can listen to from anywhere – at home, on the go, or safely from the driver’s seat. The Aha Platform and Service was started in 2008 by a group of web and multimedia veterans with a shared passion for delivering an “always-on” audio experience to connect drivers to the content they really want. HARMAN, the company that designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets,acquired Aha in September 2010. For more information, visit www.aharadio.com.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG, Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson. The company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 20 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of about 12,500 people across the Americas, Europe and Asia, and reported sales of $4.0 billion for the 12 months ended September 30, 2011. The company’s shares are traded on the New York Stock Exchange under the symbol NYSE: HAR.