HARMAN to Sponsor Miss Universe China PageantFebruary 25, 2011
STAMFORD, CT – HARMAN, the global premium audio and infotainment group (NYSE:HAR), said today that it will serve as Platinum Sponsor for the 2011 Miss Universe China Pageant that will lead to the crowning of a new Miss Universe in Sao Paulo, Brazil in September. This supports other recent HARMAN initiatives for ‘beautiful sound’ performance-related events in the People’s Republic of China.
“We are delighted to help showcase the beauty and sound talents of the Miss Universe China participants,” said Dinesh C. Paliwal, HARMAN Chairman, President and CEO. “Our audio systems support world-class performances across the globe, and it is fitting that we contribute to this landmark event in one of our largest target markets. We wish this year’s contestants every success, and look forward to joining them as the World celebrates a new Miss Universe crowning later this year.”
The Miss Universe China Pageant will be produced by YSK Production led by Yue Sai Kan. The legendary Ms. Kan is an Emmy award winning producer of films & TV shows, philanthropist, entrepreneur and the leading voice in fashion and show business.
As the Official Sponsor of the Miss Universe China activities, HARMAN will be prominently featured in the pageant’s communication, multimedia and display materials, including broadcast advertising during the pageant’s final telecast from Shanghai. In addition, HARMAN premium audio products will be presented to all contest participants, with special gifts provided to the finalists in several pageant categories.
The Miss Universe Pageant is among the most publicized events in the world, with an estimated 1 billion viewers worldwide following the selection process. This year’s global Miss Universe competition will be broadcast live by NBC Television from Sao Paul, Brazil on September 12, 2011.
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