HARMAN-Ignite

HARMAN Unveils HARMAN Ignite 3.0 - An Automotive Digital Ecosystem for OEMs that offers an Immersive Connected Experience to their end Consumers

HARMAN Ignite 3.0 curates an immersive driving experience by infusing the best of connected life – a vehicle centric-marketplace, an automotive-based virtual assistant and enhanced navigation – into onboard infotainment systems

CES 2019 – LAS VEGAS, NV – January 7, 2019HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co. Ltd., focused on connected technologies for automotive, consumer and enterprise markets, today launched the new HARMAN Ignite 3.0, an automotive digital ecosystem for OEMs - a solution that brings the benefits of connected life into the vehicle.

With HARMAN Ignite 3.0, drivers will now be able to enjoy several smart features they’ve come to love and rely on in all other areas of their life, such as a vehicle-centric marketplace, an automotive-based virtual assistant and enhanced navigation with point-of-interest (POI) search and intelligent personalization – directly in their vehicles.

In addition, HARMAN Ignite 3.0’s digital ecosystem equips Automobile OEMs with a seamless, secure and cost-effective way to introduce and regularly update these features for their customers. Consumers can enjoy a smarter driving experience that keeps pace with technology as it evolves – and OEMs can create new digital revenue streams by providing in-vehicle services that keep customers satisfied. 

Building on the digital ecosystem experience provided by HARMAN, the Ignite 3.0 also comes pre-integrated with Samsung SmartThings. This enables, for the first time, the ability to control, in a smart and secure manner, connected smart devices, such as your home security system, doorbell, garage door or thermostat. The benefits of this integration for consumers will continue to grow as more connected devices are added in to the SmartThings platform.

“Today, the driving experience looks completely different than it did just a few years ago, as drivers have come to expect the same level of connectivity and seamless experience that we enjoy in every other aspect of our lives,” said Sanjay Dhawan, President, Connected Services and CTO, HARMAN. “With HARMAN Ignite 3.0, OEMs can create an in-car experience that rivals – and in some cases beats – the personalization of a smartphone or other consumer devices, and most importantly can evolve over time as technologies, needs and preferences shift. With this smart, seamless and scalable approach, OEMs can rely on HARMAN Ignite 3.0 to drive lucrative digital revenue while creating a stand-out driver experience for their customers.”

HARMAN Ignite 3.0 features a new vehicle-centric marketplace, a virtual personal assistant that integrates with the vehicle and other VPAs and connected navigation with POI search. In addition, HARMAN Ignite 3.0 introduces Software Supply Chain Protection, allowing OEMs to quickly identify, assess and mitigate the security threats across entire fleets of vehicles and institute corrective actions whenever needed through Remove Vehicle Updating Services (OTA).

HARMAN Ignite 3.0 features the following new technologies and services that help create smart, personalized experiences for automotive customers:

With its enhanced solution-set, HARMAN Ignite 3.0 creates a smarter, more connected driving experience – and equips OEMs with the tools they need meet, and exceed, modern technology demands while creating crucial opportunities for digital revenue streams well into the future.

For more information on HARMAN Ignite, including customer use cases and specific platform capabilities, visit harman.com.

HARMAN at CES 2019

Visit the HARMAN showcase during CES 2019 for demonstrations of the company’s full portfolio of connected car and lifestyle audio systems that elevate the connected life. The HARMAN experience showcase is located at the Hard Rock Hotel.

Follow HARMAN online during CES 2019:

ABOUT HARMAN

HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.


Jasleen Makker
Senior Director, Corporate Communications
HARMAN
+91-080-49365860
Jasleen.makker@harman.com