IFA 2018, BERLIN – AUGUST 30, 2018 – Say hello to your digital companion who’s by your side at home and on the go. “Hey Google, turn the kitchen lights on”, “Hey Google, how do I make lasagna?”, “Hey Google, play my epic playlist”. Simple as that: a simple voice request triggers your JBL LINK BAR, LINK VIEW or Everest GA to play music from services like Google Play Music, Spotify, Deezer, YouTube Music, and many others. Clever brains aside, the LINK BAR and LINK VIEW, join the ranks of the JBL’s voice activated LINK product family. With Chromecast built-in, it’s easy to cast your favourite shows and music. Experience crystal clear JBL sound with a super smooth setup.



The LINK BAR makes your TV even smarter, with legendary JBL sound performance. Equipped with built-in Android TV and the Google Assistant, this soundbar is anything but ordinary. Simply saying “Hey Google” grants instant access to streaming favorite flicks or YouTube videos, and content search becomes effortless through voice commands. JBL LINK BAR (€399) and optional subwoofer (€249) will become available in Europe in spring 2019.

  • One-piece soundbar with JBL legendary sound: Brings the best of JBL’s sound to any TV with rich bass performance
  • Android TV built-in: Delivers a smarter viewing experience - find and watch programs more easily than ever
  • Google Assistant built-in: Voice-activation lets you find a popular movie, check the score of the big game or dim the lights in a hands-free experience
  • PrivacySwitchTM for far-field microphones: Ensure the highest level of security and privacy and keep hackers out of the house
  • Multiple 4K video HDMI inputs: With 3 HDMI inputs and 1 HDMI ARC output, the LINK BAR becomes a 4K entertainment hub for video or gaming devices, with just one cable connection to any TV. Use voice commands to switch between devices for seamless interactivity
  • Chromecast built-in: Instantly stream music, radio or videos from the cloud, using a smartphone, tablet or laptop


The JBL LINK VIEW takes the listening experience a step further by incorporating an 8” high-definition display with a touch screen and a 5-megapixel front-facing camera and excellent sound quality. Unleash your inner master chef with the help of LINK VIEW: “Hey Google, I need a crème brûlée tutorial!” Use your voice to effortlessly view pictures, stream audio and video, video call with family and friends, ask questions and more. JBL LINK VIEW will be available for €299.

Google Assistant built-in – you can view pictures, stream audio and video, ask questions and video call with family and friends, all with your voice

Chromecast built-in with multi-room music playback – seamlessly integrates and connects to other LINK speakers for multi room listening

Dedicated passive radiator – for deep, rich bass

HD audio streaming (24bit/96K) – Chromecast streams directly from the cloud, so you’ll enjoy the highest sound quality

HD 8” display with a Touch Screen with front facing camera – perfect for calling friends through Google Duo whilst cooking up a storm

Wi-Fi & Bluetooth connectivity – Supports both 2.4GHz and 5GHz Wi-Fi bandwidth, resulting in faster, robust and more stable connection

IPX4 splash proof – easily wipe clean if a recipe goes wrong

JBL Everest GA range

Freedom from wires. Freedom to share. The JBL Everest TM 710GA (over-ear) and 110GA (in-ear) premium wireless headphones combine JBL Signature Sound, optimized for the Google Assistant. The JBL Everest GA headphones are ready to provide easy and quick assistance, whenever and wherever you need it. Just use the touch sensors on the earcup to control your music, send texts and make calls, and manage your day.  JBL Everest TM 710GA are €249 and the 110GA are €99,99.

Link with Google Assistant – take full control of your music experience with the use of voice control and receive notifications without having to look at your smartphone or tablet

Legendary JBL Pro audio sound - Experience the same elevated experience and incredible sound JBL has been delivering to concert halls, studios and living rooms for 70 years

Best in class comfort – designed to fit the unique contour of each listener’s ears

ShareMe 2.0 - pair your headphones with other Bluetooth headphones to share your music, videos, and games across any brand – wirelessly

Accessories – the Everest 710GA comes with a hard carrying case. The 110GA come with three different size ear tips, for snug and unmatched comfort

Hours of playtime - JBL Everest 710GA will provide over a day of listening on only a quick 2-hour recharge. With the Everest 110GA you’ll experience 8 hours of play time



JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.



HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.