STAMFORD, Conn. – March 18, 2022 – JBL, a brand known for its superior audio, and 100 Thieves, a premier lifestyle brand that continues to shape gaming culture, are bringing their respective masteries to the table in this unique collaboration. The JBL x 100 Thieves headset is launching to satisfy a growing consumer craving for a product that celebrates their passion and interests. 100 Thieves has imprinted its signature geoprint design on the JBL Quantum ONE headset built for exceptional in-game sound and performance. A limited number of the headsets will be available beginning March 24 at 1 p.m. ET exclusively on StockX via DropX, the platform’s innovative direct-to-consumer product release method.
“Collaborating with JBL has been an incredible experience and highlights how game-changing quality sound can be,” said Matthew “Nadeshot” Haag, 100 Thieves founder and CEO. “We strive to work with brands that share our commitment of embracing diversity at the intersection of gaming, culture, and lifestyle in a forward-thinking way.”
JBL has been intentional in its partnership with Nadeshot, never wavering in its support of the former pro-gamer turned lifestyle creator. As both JBL and 100 Thieves are naturally inquisitive brands that honor self-expression, they have encouraged each other to push boundaries. The symbiotic relationship has allowed both brands to leverage the partnership to further their collective mission of amplifying gaming at the heart of our ever-evolving culture.
“JBL’s partnership with 100 Thieves has proven to be an integral piece of establishing JBL as a go-to brand in gaming,” said HARMAN Senior Marketing Director of Global Lifestyle and Gaming Michael Craig. “100 Thieves continues to be at the center of esports, lifestyle, and culture, making them the best partners for us to bring culturally relevant lifestyle products of exceptional quality to our consumers.”
As JBL’s first product collaboration within gaming, it was natural to join forces with longtime partners 100 Thieves. The Quantum ONE model served as a canvas for the collaboration, customized with 100 Thieves’ exclusive geo-print that represents this generation’s desire to confidently define its own version of success. Additionally, it is equipped with JBL’s signature QuantumSPHERE 360™ sound technology that gamers know and love. With active noise cancellation, the headset provides an unparalleled audio experience that filters out any noise that could hinder the gaming experience.
The limited-edition drop will be celebrated with an exclusive event in Los Angeles, California which will visually bring to life the evolution of sound in gaming to demonstrate its relevance to culture today. The immersive experience will conclude with a special performance by Grammy® Awards nominee and current Billboard Top 50 artist, Gunna.
Limited quantity available at $300.00, customers can shop the drop on StockX at 1 p.m. ET on March 24. This online release is the sole opportunity for fans to purchase a headset from this exclusive collaboration. For more information and to purchase the product, head to StockX.
For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and
designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.
ABOUT 100 THIEVES
100 Thieves (“Hundred Thieves”) is the premier gaming organization & lifestyle brand. Based in Los Angeles, the company was founded by former Call of Duty World Champion and content creator Matthew "Nadeshot" Haag. 100 Thieves has championship esports teams competing in League of Legends, Call of Duty, and VALORANT. The brand is recognized globally for its innovative apparel, including its recent collaboration with Gucci. 100 Thieves also produces massively popular content, created by its world-class gaming talent including co-owners Valkyrae and CourageJD. With over 100M fans worldwide, 100 Thieves is one of the fastest growing brands in global entertainment.
StockX is proud to be a Detroit-based technology leader focused on the large and growing online market for sneakers, apparel and accessories, electronics, collectibles and trading cards. StockX's powerful platform connects buyers and sellers of high-demand consumer goods from around the world using dynamic pricing mechanics. This approach affords access and market visibility powered by real-time data that empowers buyers and sellers to determine and transact based on market value. Launched in 2016, StockX employs more than 1,500 people across offices and 11 authentication centers around the world. Learn more at www.stockx.com
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