STAMFORD, CT – JANUARY 13, 2014 – HARMAN International Industries, Incorporated (NYSE:HAR), the premium global audio and infotainment group, today launched JBL Tweet Music, a new digital experience that turns Tweets into music. For the first time, music fans can express their passion for music by creating and sharing their own custom songs -- all from within Twitter.
Just by Tweeting to @JBLAudio using #JBLGrammys or #JBLTweetMusic, each user is automatically entered to win the grand prize of a dream trip for two to attend the57thGRAMMY Awards® in 2015 as well as JBL audio prizes including headphones, home audio products and portable speakers.
“JBL is a GRAMMY®-winning brand with a strong heritage of superior sound and innovation. With Tweet Music, we wanted to experiment with how we could bring sound design to new, social spaces,” said Dave Spinato, Global Director of Digital & Social Media for HARMAN. “Twitter is already known as a go-to resource for music discovery and sharing what’s trending. JBL Tweet Music goes further, letting Twitter users become musical composers.”
"The GRAMMYs encourages innovation, and we think the combination of a powerful social platform like Twitter and a dynamic technology brand like Harman can provide music fans with something engaging and unique," said Evan Green, CMO of The Recording Academy ®.
How it works
Type a Tweet to @JBLAudio using #JBLGrammys or #JBLTweetMusic to turn Tweets into music:
- Tweet Music converts the letters and phrases of a tweet into a sound clip that is remixed into a song
- Get a Tweet back from @JBLAudio, listen to a custom-made track and share it with friends
- By creating a Tweet, users are automatically entered to win a fantasy trip to attend the 2015 Grammys or other incredible JBL audio prizes
Consumers’ musical tweets will be available and archived on a personal dashboard on the www.JBLTweetMusic.com microsite. Consumers also have the opportunity for their tweets to be selected and showcased in upcoming JBL Tweet Music digital media and advertisements. By simply logging in with their Twitter name and password, consumers can play their musical Tweets and also browse through to play or share any Tweet they see on Twitter sent to @JBLAudio using #JBLGrammys or #JBLTweetMusic. See how Tweet Music works here.
The grand prize winner will receive a trip for two including air fare, hotel and two tickets to the 2015 GRAMMY Awards in Los Angeles. Additional prizes include JBL Cinema SB400 Soundbars, Synchros S700 Headphones and JBL Charge Wireless Speakers. Winners will be notified by a Direct Message via their Twitter handle.
The sweepstakes begin today and ends February 10, 2014. Winners will be selected at random through weekly drawings beginning January 20 and ending February 10, 2014. Review the complete sweepstakes rules here.
HARMAN (www.harman.com) designs, manufactures and markets a wide range of audio and infotainment solutions for the automotive, consumer and professional markets – supported by 15 leading brands, including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson®. The Company is admired by audiophiles across multiple generations and supports leading professional entertainers and the venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of 14,600 people across the Americas, Europe, and Asia and reported sales of $4.5 billion for the last twelve months ended September 30, 2013. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.