CES 2019, LAS VEGAS – JANUARY 7, 2019 – JBL welcomes the latest addition to its LINK series with Drive, a device optimized with the Google Assistant, engineered specifically for automobiles. The JBL LINK Drive brings the Google Assistant on Android or Apple smartphones into the car for a seamless experience, allowing drivers to easily stay connected, get directions, and find information on-the-go with just their voice. 

Whether accessing music or asking the Google Assistant to locate the nearest gas station or restaurant, the JBL LINK Drive solution makes it easy for drivers to operate voice assistant controls, while keeping their hands on the wheel and eyes on the road. With a simple “Hey Google” voice command, motorist can ask for directions, traffic conditions, weather, or calendar updates without needing to interact with or unlock their phones. 

The JBL LINK Drive device is outfitted with dual noise cancelling microphones to mitigate road, wind, engine and general driving sounds that may interfere with voice commands on a standard phone. It’s also programmed with Radio Barging technology, allowing drivers to listen to the radio as desired but will quiet when it detects a voice command with “Hey Google.”  Once the request is finalized, content from the radio will resume. This feature also works with incoming phone calls, allowing automobilists to have a safe, hands-free conversation without noise inference.

“Market research shows there is a low engagement rate of motorists using voice activation technology in cars. We’re finding drivers often experience poor performance with their smartphones due to all the noises inside their vehicle and on the road,” said Jeffery Fay, Vice President and General Manager Car Audio Services, Harman. “The JBL LINK Drive addresses these sound interruptions through innovative noise cancelling technology, providing a convenient, smarter, and improved user experience. Whether it’s reading texts aloud, playing music or finding an alternate route, it’s more convenient to let the Google Assistant handle the task at hand, especially when driving.”

To set-up the JBL LINK Drive, drivers simply plug the device into a 12V socket (cigarette lighter) or auxiliary outlet and pair their iOS or Android smartphone to the Google App installed. For vehicles equipped with built-in Bluetooth, JBL LINK Drive will sync with both the smartphone in use and the car stereo system. For cars without Bluetooth, drivers can set up the LINK Drive through the auxiliary outlet to connect with the cars existing speakers.

JBL LINK Drive Features

  • Multi-Function Key
    • Short press - push-to-talk redundancy
    • Long press to mute microphone
  • 2.1 Amp USB charging
  • Auto pairing through the Google Assistant app
  • Auto re-connect
  • Multi-phone memory
  • Bluetooth 4.2

Pricing and Availability

JBL LINK Drive will be available on JBL.com and select retailers starting Spring 2019 for $59.95. 


HARMAN at CES 2019

Visit the HARMAN showcase during CES 2019 for demonstrations of the company’s latest technology and products from all divisions. The HARMAN experience showcase is located at the Hard Rock Hotel. 

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JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.


HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.