Berlin, 30 August 2023 - JBL launches the latest additions to the LIVE headphones lineup, JBL LIVE 770NC and JBL LIVE 670NC. Featuring True Adaptive Noise Cancelling with Smart Ambient technology, and advanced personalization features, the new headphones deliver JBL Signature Sound no matter your preferred style. Pick between over-ear or on-ear, the choice is yours, with guaranteed all-day comfort and packed full of features.

Along with powerful JBL Signature Sound from 40mm dynamic drivers, JBL LIVE 770NC and JBL LIVE 670NC offer immersive JBL Spatial Sound from any stereo content wirelessly. Wirelessly stream high-quality audio with Bluetooth 5.3 technology and LE Audio support* so you can get the most out of your sound. Looking for personalized sound performance? Set up a customized hearing profile with HARMAN’s advanced Personi-Fi 2.0 technology.

When it’s time to focus on your studies, or get your groove on, advanced JBL True Adaptive ANC technology automatically adjusts to the real world in real time, eliminating distractions and maximizing audio quality. Or, hear the world around you as Smart Ambient sharpens the sounds of your surroundings. Need to make a phone call? Two beamforming microphones ensure perfect call quality.

Stay connected wherever life takes you, with up to 65 hours of playtime. And if you do need to recharge, with JBL LIVE 770NC and JBL LIVE 670NC, you’ll never be out of battery for long. Thanks to speed-charging, you get an extra 4 hours of playtime in just 5 minutes, so nothing stops the music.

"JBL LIVE 770NC and JBL LIVE 670NC bring significant technology upgrades to an already well-loved family of headphones," said Carsten Olesen, President of Consumer Audio at HARMAN. "JBL provides options for every lifestyle and personal preference, and these headphones bring consumers the headband style with the latest JBL technologies and sound quality at a competitive price point."

The JBL LIVE 770NC and JBL LIVE 670NC will be available in black, white, blue and sandstone for €179.99 and €129.99 respectively, from end of August and are packaged using FSC-certified paper, printed with soy ink.

*Available via OTA update at a later stage


JBL LIVE 770NC and LIVE 670NC features:

  • Bluetooth 5.3 with LE audio support*
  • True Adaptive Noise Cancelling with Smart Ambient
  • 2 beamforming microphones for perfect calls
  • JBL Spatial Sound from any stereo content and device
  • Customizable sound experience with Personi-Fi 2.0
  • Up to 50 hours of battery life with Bluetooth and ANC on and up to 65 hours without
  • 5-minute speed-charging for an additional 4 hours of playtime
  • Autoplay and pause
  • Multi-point connection for seamless switching between devices
  • JBL Headphones App support for personalization and EQ adjustments


About JBL

For over 75 years, JBL has shaped life’s most memorable moments at the intersection of music, lifestyle, gaming and sports. JBL elevates listening experiences with superior audio quality and product designs that encourage individuality and self-expression. With unmatched professional credentials and industry-leading innovation, JBL is a trailblazer in the audio industry because of passionate and talented engineers and designers around the globe. JBL Pro Sound is the foremost technology pushing culture forward through major pop culture events and partnerships with the world’s top talent across music, sports and esports.

HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.