Shanghai Auto Show 2019 – SHANGHAI – April 16, 2019 At the Shanghai Auto Show, HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, is demonstrating Personi-Fi, a cloud-based personal audio platform that delivers a completely personalized listening experience to any vehicle. Embedded into the vehicle’s head unit or amplifier, Personi-Fi leverages specialized signal processing to deliver immersive sound environments custom tailored to reflect the user’s listening preferences and unique hearing needs.

“HARMAN Personi-Fi is our response to major mobility trends and the growing demand for personalization – consumers want and expect their experiences to mirror their individuality and adapt to their tastes,” said Michael Mauser, President, Lifestyle Audio at HARMAN. “The ability to create and access your unique audio preferences via the cloud, coupled with sophisticated acoustic features made possible by HARMAN’s leading signal processing technologies, is elevating the in-car entertainment experience for the future.”

Personi-Fi prompts users to take a short listening test via the embedded vehicle application to create their personal profile, which is comprised of a unique set of equalizer settings that reflect both their hearing needs and listening preferences (for example: more prominent bass for listeners who like feeling the beat in their chest). Profiles are stored to the cloud and are downloaded directly to the car’s head unit or amplifier, so users can enjoy their personalized audio experience in any vehicle equipped with Personi-Fi. What’s more, preferences are automatically applied and optimized for all audio sources, including AM/FM, Satellite Radio, CD, USB and streaming apps.

In addition to improved acoustic performance, Personi-Fi works seamlessly with other HARMAN technologies for even greater personalization possibilities. For example, with Virtual Venues, users are acoustically transported to their choice of celebrated venues around the world and can enjoy their favorite artists as they would sound on stage without ever leaving their vehicle. Personi-Fi also features Stereo Widening to enhance the listening experience of even the most acoustically challenging vehicle environment, delivering multi-directional sound that expands beyond the confines of the vehicle to provide a spacious, immersive listening experience.

Thanks to OTA (over the air) updates, new custom audio features can be developed, updated and deployed to OEM vehicles running the Personi-Fi embedded application to deliver continuous value for consumers.

Personi-Fi is available now to OEMs to begin development and integration work for upcoming vehicle releases.

HARMAN at Shanghai Auto Show 2019

We invite you to visit HARMAN during Shanghai Auto Show for demonstrations of the company’s full portfolio of connected car and lifestyle audio systems that elevate the connected life. You can find HARMAN at Hall 8.1 (Booth 8A21).

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HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.


For more information contact:

Linda Zhang

Director, Corporate Communications (China)

Tel: 021-23064680



© 2019 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.