MARCH 28, 2019, NEW DELHI, INDIA – HARMAN, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. today announced its sponsorship of Delhi Capitals, one of the key teams participating in the T20 Cricket Indian Premier League 2019, through its popular audio brand JBL.
The association was announced at a friendly cricket match held between Delhi Capitals and JBL Sunshiners - a team of young, talented musicians from KM Music Conservatory (KMMC) and the ‘Sunshine Orchestra’ - mentored and supported by Academy Award winner - A. R. Rahman and his Foundation.
JBL is the official sponsor of Delhi Capitals team and has secured branding rights for the team’s merchandise and promotional activities for the ongoing season. This new partnership offers JBL an opportunity to reach and connect with millions of cricket lovers across the world.
Delhi Capital’s marquee players including Shikhar Dhawan, Rishabh Pant, and team Captain Shreyas Iyer participated in today’s match and played against the young JBL Sunshiners. HARMAN also announced extending its existing sponsorship of A.R. Rahman’s ‘The Sunshine Orchestra’ project for the fifth consecutive year in India. The program is designed to impart free music education to talented children from less privileged backgrounds.
“HARMAN and KMMC have a common vision of providing the right platforms for deserving young musicians in India. The friendly match with Delhi Capitals was a memorable event for my students who were absolutely thrilled to play with their favorite sports stars,” said Founder – KMMC and HARMAN Ambassador, A.R. Rahman. “We are also excited to extend our long-standing relationship with HARMAN to continue nurturing my dream project – The Sunshine Orchestra. Projects like Sunshine are the best way to gift the power of music to our future generations,” he added.
Sumit Chauhan, Vice President, Lifestyle Audio, HARMAN India said, “JBL is excited to partner with Delhi Capitals for this season of IPL T20 Cricket League. We play at the convergence of music, sports and culture and through this association, we will delight our fans. We are proud to work with KMMC and Dr. Rahman’s Foundation that works on training young musical talent in the country. The day was full of infectious enthusiasm displayed by Delhi Capitals and JBL Sunshiners. It was an honor to facilitate this wonderful interaction.”
“It was a great event marking the partnership between JBL and Delhi Capitals,” said Dhiraj Malhotra, CEO, Delhi Capitals. “The team is thrilled to be associated with a brand known for its exceptional performance and a legacy of delighting Indian consumers. We couldn’t have asked for a better way to energize the team than interacting with these wonderful and talented young musicians of KMMC.”
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ABOUT THE SUNSHINE ORCHESTRA PROJECT AND KMMC
KM Music Conservatory (KMMC for short) is the first institution of its kind in India, established in 2008 by the A.R. Rahman Foundation. Situated in brand new, state-of-the-art facilities at the heart of Chennai’s film and music industry, the college offer a range of part-time and full-time courses in Hindustani and Western classical music and music technology.
The brainchild of the maestro himself, the Sunshine Orchestra project at KMMC has identified, selected and trained more than 100 students from economically underserved sections of the society; otherwise having no access to music instruments, training or guidance. These students have undergone rigorous training on western classical music from various legends in the field. The project aims to train more than 200 such students in the next two years. HARMAN has been supporting this worthy cause for the last five years in India.
ABOUT DELHI CAPITALS
The Delhi Capitals is one of the eight founding teams that plays in the VIVO Indian Premier League (IPL). Co-owned by the GMR Group and the JSW Group, Delhi Capitals was established in 2008 as Delhi Daredevils before embracing a new avatar in December 2018. The Delhi Capitals has a home in the Feroze Shah Kotla Stadium. Currently coached by Australian legend Ricky Ponting, the Delhi Capitals have made the semifinals of the competition on two occasions - in 2008 and 2009, even topping the table in the latter edition. However, the team's high point arrived in the 2012 season where it made the play-off stages of the IPL and the semifinal of the Champions League Twenty20.
HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.
For more information contact:
HARMAN Corporate Communications
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