Stamford, CT – May 14, 2019 – JBL has been awarded two Gold and 1 Silver Stevie® Awards across marketing and public relations categories by the American Business Awards for the brand’s 2018 JBL Fest activation. The brand’s event was praised for its, “brilliant strategy and execution,” with judges calling it “a phenomenal multi-channel promotional campaign.”
More than 3,800 nominations from organizations of all sizes and in virtually every industry were submitted this year for consideration in a wide range of categories. JBL Fest was awarded for its creativity, strategy and execution with the following:
GOLD: “Communications or PR Campaign of the Year - Events & Observance”
GOLD: “Marketing Campaign of the Year – Electronics”
SILVER: “Brand Experience of the Year - Business-to-Business “
Created in 2017, JBL Fest is an immersive three-day brand event featuring musicians and celebrity personalities in entertainment, sports and pop culture. This past year’s event was hosted by model Olivia Culpo and included performances by Pitbull, Ellie Goulding, Tinie Tempah, and DJ Tigerlily. Additionally, Kevin Garnett, Magic Johnson, Priyanka Chopra, Quincy Jones, AR Rahman among other Hollywood A-listers were in attendance.
“JBL Fest is such a unique way for our customers and fans to truly live the brand experience and we couldn’t be prouder to be acknowledged by the American Business Awards for our work, said Ralph Santana, Chief Marketing Officer at HARMAN. “Receiving three Stevie Awards including a Gold for ‘Marketing Campaign of the Year’ for Electronics is a tremendous achievement, and we are so honored the judges thought so highly of our brand activation.”
The American Business Awards are the U.S.A.’s premier business awards program. All organizations operating in the U.S.A. are eligible to submit nominations – public and private, for-profit and non-profit, large and small. Stevie winners will be presented their awards on June 11 in New York. Details about The American Business Awards and the list of 2019 Stevie winners are available at www.StevieAwards.com/ABA.
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
About the Stevie Awards
Stevie Awards are conferred in seven programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Stevie Awards for Great Employers, the Stevie Awards for Women in Business and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 entries each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
For more information:
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