Women leaders at HARMAN honored for record-setting brand initiatives and business growth
Stamford, CT – November 16, 2019 – JBL has been awarded five Gold Stevie® Women in Business Awards across marketing and public relations categories by the American Business Awards. Four of the awards have been granted to celebrate all the women behind the 2018 JBL Fest activation, JBL Requestmas marketing campaign and the JBL LIVE headphone series launch, all for their marketing, communications and and media relations execution. The fifth is to honor Kheri Tillman, Vice President of Global Brand Development at HARMAN for her dynamic and innovative marketing leadership contribution to JBL’s 2018 record-setting success.
In its 16th year, The Stevie® Awards for Women in Business honor women executives, entrepreneurs, employees and the companies they run – worldwide. The Stevie Awards have been hailed as the world’s premier business awards. More than 1,550 nominations from organizations of all sizes, including 25 nations were submitted this year for consideration in a wide range of Women in Business categories.
HARMAN has built a community and culture focused on respect, with the goal to elevate women and close the gender leadership gaps that continue to exist, specifically in the technology industry. The company prides itself on the vast number of women in leadership roles and the priority put on diversity and inclusion. The Stevie® Awards for Women in Business honors all of HARMANs efforts, and the women who helped make 2018 a success including: Kheri Tillman, Vice President of Global Brand Development; Amanda Wormald, Director, Sports Partnership Activation; Denise Daly, Head of U.S. Lifestyle Public Relations Branding, Product & Luxury; Katie Raymond, Head of Digital Marketing + Social Media; and Andrea Seib, Head of Music, Influencer & Partnership Marketing.
“We are incredibly proud of the contributions our female leaders have made to HARMAN which has led to continued business growth and increased awareness for our brands,” said Ralph Santana, Chief Marketing Officer at HARMAN. “We congratulate our team and all of the winners for their continued efforts to empower women and bring innovative ideas to the market.”
The below campaigns were just a few of the many successful activations that the women of HARMAN orchestrated last year for creativity, strategy and execution:
GOLD: JBL Fest 2018: “Communications or PR Campaign of the Year - Media Relations”
GOLD: JBL Requestmas: “Communications & Marketing: Small Budget Marketing Campaign of the Year”
GOLD: JBL Fall/Holidays 2018 (JBL Fest + JBL Requestmas): “Communications or PR Campaign of the Year - Marketing - Consumer Products”
GOLD: JBL LIVE launch event: “Communications or PR Campaign of the Year - New Product Launch”
Created in 2017, JBL Fest is an immersive three-day brand event featuring musicians and celebrity personalities in entertainment, sports and pop culture. The 2018 event was hosted by model Olivia Culpo and included performances by Pitbull, Ellie Goulding, Tinie Tempah, and DJ Tigerlily. Additionally, Kevin Garnett, Magic Johnson, Priyanka Chopra, Quincy Jones, and AR Rahman, among other Hollywood A-listers were in attendance.
JBL Requestmas was a holiday activation where musical wishes came true via JBL LINK, the audio brand’s hands-free voice-activated speaker with Google Assistant built-in. JBL invited consumers, influencers and media to celebrate in the JBL store on Madison Avenue in New York featuring artist Andy Grammer and special guest Darryl McDaniels of Run-DMC. The event was hosted by iHeart Radio’s Z100’s Skeery Jones, and later transitioned into a consumer activation.
The marketing team continued to shine in 2018 with the multi-part event strategy to launch JBL’s newest superior wireless headphone series: JBL LIVE. This was JBL’s most successful launch event in history and to celebrate and elevate the brand’s presence at Miami Music Week, JBL produced a media and influencer event at the Shore Club hotel property. The evening featured live performances from Miami’s own DJ Irie, Sunnery James & Ryan Marciano with a celebrity guest appearance from Olivia Culpo.
HARMAN’s Vice President Tillman is a leading example of the company’s efforts to uplift women, and she is honored for her many achievements throughout the year. She leads the creation of consumer communication through advertising, creative, media and PR, and is responsible for global brand development across all HARMAN brands including: JBL, Harman/Kardon, and Infinity. Her female-dominated team successfully executed events and campaigns leveraging professional athletes, leading pop culture influencers and music artists – touching a variety of industries and mediums. Judges honored Tilman for her accomplishments with the following:
GOLD: “Female Exec of Year: Consumer Products: +2500 Employees”
Details about the Stevie Awards for Women in Business and the list of Finalists in all categories are available at www.StevieAwards.com/Women.
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.
About The Stevie Awards
Stevie Awards are conferred in eight programs: the Asia-Pacific Stevie Awards, the German Stevie Awards, The American Business Awards®, The International Business Awards®, the Middle East Stevie Awards, the Stevie Awards for Women in Business, the Stevie Awards for Great Employers, and the Stevie Awards for Sales & Customer Service. Stevie Awards competitions receive more than 12,000 nominations each year from organizations in more than 70 nations. Honoring organizations of all types and sizes and the people behind them, the Stevies recognize outstanding performances in the workplace worldwide. Learn more about the Stevie Awards at www.StevieAwards.com.
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