Stamford, CT — June 17 — Whether you play an instrument yourself, or simply listen - we all know music is important to our daily lives.

For the past five years HARMAN has partnered with the Make Music Alliance to support Make Music Day, an annual celebration of music around the world. Although we may not be able to connect with the public directly this year, music continues to play a critical role in our lives – now more than ever.

HARMAN has partnered with OnePoll to explore just how important music is.

The study which surveyed 2,000 adults of all ages from around the United States and found that 91 percent of adults has positively influenced them.  Specifically, respondents were impacted by music throughout their lives in four key areas:

  1. Listening to music helps improve mood

Our recent study found that 80% of people feel that music has the ability to directly affect their mood. And 83.75% of respondents turn to music as a way to uplift themselves when they’re feeling down. This closely mirrors the 81.5% of individuals who say music has helped them cope with self-isolation during the COVID-19 pandemic.

  1. Music plays an important role in making memories through all stages of life

Survey respondents overwhelmingly said that music has been essential in many of their milestones in life. Many indicated that music has helped them celebrate important life events like graduation (38.45%), marriage (38.05%) or moving to a new city (40.85%). And 87.5% said that music was somewhat important or very important in an experience like a road trip.

  1. Music helps individuals connect with one another

Our study showed that 80.1% of people have used a shared taste in music to relate with others. And this extends well beyond in-person conversations. In fact, 64.2% of survey respondents said that watching virtual musical performances helped them feel connected to others while cities were in lockdown.

  1. Music helps increase productivity

According to our survey, many of us turn to music to help get things done: 78.85% of respondents said that music helps them be more productive. And 80.45% said that music helps them cope in times of stress. What’s more, 48.85% indicated that a positive effect of music is that it helps them get a better night’s sleep.

”Music’s profound and universal benefits have been demonstrated time and again,” said Dave Rogers, President of Lifestyle Audio at HARMAN.“HARMAN and our family of audio brands hold a deep belief in the power of music to inspire and enhance our moods.We are dedicated to helping people get the most out of their listening moments and grateful for the emotional and physical benefits music delivers.”

How HARMAN is promoting music appreciation and education around the world

At HARMAN, we believe all children should have access to music education. We’re dedicated to enhancing, modernizing and expanding youth music programs around the world. And we do so by collaborating with some of the most influential music education organizers.

Through our partnership with the Make Music Alliance, HARMAN hopes to help everyone experience the powerful benefits of music during their global event, Make Music Day, on June 21st. This worldwide celebration has spread music appreciation and promoted music education for the last 38 years.

Originating in France as the Fête de la Musique, Make Music Day now takes place in over 120 countries around the world. Through inclusive and interactive events, this festival invites musicians of all levels to come together and perform.

This year, during such an unprecedented pandemic, Make Music Day’s mission of connecting the world through music is more important than ever.

“In this time of social distancing, music’s powerful role to bring us together as a community is more important than ever,” said Make Music Alliance President Aaron Friedman. “While physical public gatherings may not be currently accessible, we can still stay connected and celebrate music with people around the world on June 21st.”

Make Music Day 2020 will take a virtual approach to celebrating music, with events like a Global Livestream mainstage, Live From Home performances and even Live Online Lessons from music teachers around the globe.

HARMAN invites everyone to join us in promoting a lifelong love of music by participating in this year’s festivities. To learn more about Make Music Day 2020 or the schedule of events for June 21st, visit www.makemusicday.org.


ABOUT HARMAN

HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

About Make Music Day

Held annually on June 21 to coincide with the summer solstice, Make Music Day is part of the international Fête de la Musique, taking place in more than 800 cities across 120 countries. The daylong, musical free-for-all celebrates music in all its forms, encouraging people to band together and play in free public concerts. This year, over 80 U.S. cities and the entire states of Vermont and Connecticut are organizing Make Music celebrations, encompassing thousands of music making opportunities nationwide. Make Music Day is presented by The NAMM Foundation and coordinated by the nonprofit Make Music Alliance. For more information, please visit www.makemusicday.org.

For more information:

Carole Campbell

Global Communications Director, Lifestyle Audio

Carole.campbell@harman.com