STAMFORD, CT – AUGUST 3, 2020 – Following the success of the UA True Wireless Flash’s launch in 2019, JBL and Under Armour are back with another true wireless headphone built to push athletes to perform at their very best: the UA True Wireless Flash X – Engineered by JBL.

The UA True Wireless Flash X in-ear sport headphones offer a completely cable-free experience, outfitted with JBL Charged Sound including rich bass tuned for maximize motivation. Made to withstand the most rigorous workouts, the headphones incorporate UA’s waterproof and sweatproof technology and an IPX7 rating that allows for training in all weather conditions, while the Sport Flex Fit ear tips provide a comfortable yet snug fit to limit background noise.

Athletes can make calls or listen to music on either bud independently with Bluetooth 5.0 – no need to worry about switching or missing a connection. Passive Noise Cancellation also ensures zero distraction to maintain superior focus. The UA True Wireless Flash X – Engineered by JBL delivers 10 hours of battery life with each charge, and with a durable aluminum charging case capable of adding 40 hours of additional battery life to the headphones, it is perfect for marathon runs or a month’s worth of cross-training sessions.

As with its previous model, the UA True Wireless Flash X also features Bionic Hearing Technologies – TalkThru and Ambient Aware. With TalkThru Technology, the music volume is lowered and speech is amplified so athletes can easily chat with a workout partner between sets. The Ambient Aware feature amplifies background noises to provide the added safety to one’s surroundings.

“We are thrilled to continue our partnership with Under Armour to launch the UA True Wireless Flash X, expanding our line of truly wireless headphones made for athletes,” said Pascal Van Laer, Vice President and General Manager, Headphones and Wearables at HARMAN. “By combining JBL’s powerful, signature sound with Under Armour’s innovative Bionic Hearing technologies plus 50-hours of battery life, we have created the ultimate true wireless workout headphone.”

“At Under Armour, we know that music can be great source motivation to help athletes unleash their best performance,” said Brian Pitstick, Director of Strategic Partnerships at Under Armour. “That is why we partnered with JBL, a leader in audio technology, to build a cutting-edge headphone for athletes that want to eliminate distractions through a truly wireless design optimized for the needs of sport use.”

UA True Wireless Flash X - Engineered by JBL Features:

Pricing and Availability

Under Armour True Wireless Flash X – Engineered by JBL will be available on and starting on August 3, 2020 for $169.95.

*The purchase of UA True Wireless Flash X includes a complimentary 12-month MapMyRun® Premium membership, valued at $29.99. MapMyRun is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 245 million people worldwide. MapMyRun allows members to track and analyze advanced gait metrics like cadence, stride length, distance, pace and splits. MapMyRun will also offer a feature that analyzes run data and provides the runner with real-time gait coaching. All of this information will be delivered to the runner through the UA True Wireless Flash X for real-time results enabling peak performance.


JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. Used by some of the world's greatest musicians and elite athletes in basketball, baseball and esports, JBL has unmatched professional credentials and over 70 years of delivering industry leading innovation. JBL is the authority in engineering superior sound.


HARMAN International (, a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.


Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit