STAMFORD, CT – December 3, 2020 – JBL and Under Armour have collaborated to launch the brand-new UA True Wireless Streak - Engineered by JBL. Designed with smaller ears in mind, the ultra-compact true wireless sport headphones were developed in collaboration with athletes to help them reach their peak performance.

The UA True Wireless Streak features Sport Flex Fit Ear Fins and Tips ranging in size from extra-small to medium to ensure a comfortable and secure fit. Train in all weather – or sweaty – conditions with UA’s IPX7 waterproof and sweatproof technology, while built-in JBL Charged Sound delivers boldly tuned rich bass for motivation. With Fast Pair and Bluetooth 5.0, users can easily pair their earbuds with a device and make a call or listen to music on either bud independently, all without the risk of switching or missing a connection. Dual beamforming mics also offer wind-blocking technology for outdoor training sessions, while touch control allows users to control music or calls with the tap of a finger. With 6 hours of playtime in each earbud and an additional 12 hours charge in the compact case, these headphones are capable of 18 hours total playback.  

UA True Wireless Streak includes Bionic Hearing Technologies – TalkThru and Ambient Aware. TalkThru Technology lowers music volume and amplifies speech so athletes can easily chat with a workout partner or trainer. The Ambient Aware feature increases background noises for additional awareness when exercising outdoors.

“We are excited to partner with Under Armour once again to bring consumers a brand-new product that maximizes performance with JBL charged sound while minimizing size,” said Pascal Van Laer, Vice President and General Manager, Headphones and Wearables at HARMAN. We both have a loyal customer base that includes all ages and walks of life, so offering a smaller true wireless sport headphone was a key goal for us.”

“We know our athletes use music as a source of motivation when they are training,” said Brian Pitstick, Director of Strategic Partnerships at Under Armour. “The new True Wireless Streak minimizes distractions with a super lightweight and compact design that is extremely comfortable yet stays secure in the ear. Combined with JBL’s high-end audio technology, this product helps our athletes push to reach their limits.”

UA True Wireless Streak - Engineered by JBL Features

Pricing and Availability

Under Armour True Wireless Streak – Engineered by JBL will be available on and starting on December 3, 2020 for $149.95.

*The purchase of UA True Wireless Streak includes a complimentary 12-month MapMyRun® Premium membership, valued at $29.99. MapMyRun is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 245 million people worldwide. MapMyRun allows members to track and analyze advanced gait metrics like cadence, stride length, distance, pace and splits. MapMyRun will also offer a feature that analyzes run data and provides the runner with real-time gait coaching. All of this information will be delivered to the runner through the UA True Wireless Streak for real-time results enabling peak performance.


JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. Used by some of the world's greatest musicians and elite athletes in basketball, baseball and esports, JBL has unmatched professional credentials and over 70 years of delivering industry leading innovation. JBL is the authority in engineering superior sound.


HARMAN International (, a wholly owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions, and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.


Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer and distributor of branded athletic performance apparel, footwear and accessories. Powered by one of the world’s largest digitally connected fitness and wellness communities, Under Armour’s innovative products and experiences are designed to help advance human performance, making all athletes better. For further information, please visit

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Denise Daly