London – 8 April, 2021 – Two giants collide. Football icon Virgil Van Dijk has joined forces with leading audio brand JBL as its latest global brand ambassador. The Premier League footballer and captain of the Dutch national team was awarded the UEFA European player of the year in 2019. On top, Virgil has seen huge success on the pitch recently with Liverpool, including winning the 2020 English Premier League, the 2019 continental treble of UEFA Champions League, the Super Cup and the FIFA Club World Cup. A sense of ambition and an absolute commitment to excellence makes JBL and Van Dijk a perfect match, with both set for a massive year in 2021.

While fans await the chance to see their favourite star live again, Virgil is working harder than ever in the gym and on the training pitch as he continues his rehabilitation from injury. And with the power of music and a little help from JBL’s powerful portable speakers, the legendary defender is getting ready to rule the game once again. Van Dijk will be the face of an upcoming JBL campaign, showcasing the newest JBL True Wireless earbuds.

“Using JBL’s incredible Boombox 2 while I work out always helps keeps me in the zone. The past year has been incredibly difficult and challenging for everyone, including for me personally. Music has helped me to get fit again, and I can’t wait to kick off our partnership as an official ambassador and see what the future holds for both of us,” said Van Dijk.

 “Virgil Van Dijk is one of the best defenders in the world and on top of that an inspiring and positive personality”, says Ralph Santana, Chief Marketing Officer at HARMAN. In our ambassadors, we're always looking for individuals who naturally connect with JBL's audience and Virgil is really seen as such a hero. His dedication and passion for the sport is the kind of attitude JBL represents as a brand and tying our two personalities together will make for a brilliant collaboration.”

Virgil Van Dijk joins an impressive roster of JBL ambassadors including football stars Lucas Hernandez and Jessie Lingard, basketball giant Giannis Antetokounmpo and music icon Bebe Rexha.


JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With 75 years of unmatched professional credentials and industry leading innovation, JBL has expertly blended a bold vision of the future with the passion and talent of engineers and designers around the globe. JBL’s Signature Professional Sound is the leading technology that powers major pop culture events, and the brand has partnered with the world’s top talent across music, sports and esports.


HARMAN International (, a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.

HARMAN Consumer Lifestyle EMEA

Marije Bakker

Sr. Manager PR and Brand Communication


For more information:

Ranieri Communications

Tel: +44 (0)207 148 1606


© 2020 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications, and appearance are subject to change without notice.