19 April  2017, London – HARMAN International Industries, the premier connected technologies company for automotive, consumer and enterprise markets, today announced that multi-award winning artist, Tinie Tempah has been named global brand ambassador for the iconic JBL® audio brand. Coinciding with the launch of his latest album, YOUTH, Tinie will appear across several of JBL’s marketing, social media and brand awareness events throughout 2017, focussing on the UK market.

With a number of global smash hits including Pass Out and Girls Like, Tinie’s commitment to champion the next generation of musicians (as demonstrated by collaborations with rising artists on YOUTH) is a mirror image of JBL’s own brand spirit and goals.

Nadin Mulder, Head of Customer Marketing HARMAN EMEA comments, “We are thrilled that Tinie is now part of our team and can’t wait to work with him to delight JBL fans around the world with engaging and exclusive events. His passion for music and authenticity perfectly matches JBL’s vision to create epic experiences that amplify life.”

Tinie comments, “My approach to music has always come from what I know and therefore I’m a great believer that you’re the sum of your experiences. I’m really happy to be a JBL ambassador as, for me, the brand is all about creating new music experiences - whether that’s an exciting live event or just listening to music at home.”

Tinie Tempah joins an impressive roster of JBL ambassadors including artists Demi Lovato, DNCE, producer Quincy Jones, NBA All-Star Stephen Curry and football star Jerome Boateng to name a few.

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HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.

For more information contact:

Annemiek Heuvelmans-Driessen

Sr. Manager PR & Brand Communication EMEA