CES 2019, LAS VEGAS – JANUARY 7, 2019 – Music brings energy and focus to training sessions, but the annoyance of tangled cords and concerns about sweat damage can quickly distract the most motivated athletes. To keep them striving for the next level, JBL and Under Armour have debuted their first truly wireless headphones: UA True Wireless FLASH. These sport wireless in-ear waterproof headphones were designed for runners by runners looking to push limits and break boundaries.
The lightweight, fully cord-free headphones allow runners to break free from the restrictions of wires. To insure ultimate focus, the ultra-comfortable Sport Flex Fit design keeps headphones secure to sidestep the hassle of constantly readjusting. And with UA Storm Proof waterproof technology and an IPX7 rating, these headphones can endure any sweat session or the outdoor elements.
Engineered with JBL Charged Sound, a sport-optimized signature sound curve, the 5.8mm drivers pump out rich bass, crystal clear mids and smooth highs to provide the motivation to maximize any run or workout. The UA True Wireless FLASH delivers 5-hours of battery life with a rugged aluminum charging case capable of bringing 25 hours of total battery life to the headphones, perfect for a weeks’ worth of long runs or cross-training sessions in the gym.
The UA True Wireless FLASH features Bionic Hearing, unique sound and mic technology, enabling athletes to hear surroundings with two sound technologies – TalkThru and AmbientAware. With TalkThru Technology, music is lowered and speech is amplified with a touch of a button, making it easy for quick chats with a running partner. In AmbientAware mode, a runner can still listen to their music while amplifying background noises so they can stay aware of their outdoor surroundings with a quick double tap.
“We’re excited to introduce Under Armour’s first-ever truly wireless headphone into the sport headphones market,” said Pascal Van Laer, VP & GM, Headphones and Wearables Business Unit at HARMAN. “The powerful sound quality from JBL, paired with innovative TalkThru and AmbientAware technologies, creates the perfect headphone for every workout experience.”
“Under Armour’s mission is to make athletes better,” said Brian Pitstick, Director of BD & Strategic Partnerships, UA Digital. “To meet the demands of peak performers, we partnered with JBL, a leading sound expert, to develop a cutting edge, truly wireless sport headphone that removes all distractions. This ultra-lightweight, ultra-comfortable cord-free headphone provides the sound experience, locked in fit and water proof design to allow runners to stay focused on the road.”
UA True Wireless FLASH - Engineered by JBL Features
- JBL Charged Sound with 5.8mm dynamic diameter drivers
- Bionic Hearing with TalkThru and AmbientAware Technologies
- UA Storm Proof waterproof technology with an IPX7 rating
- Up to 5-hours of battery life with a rugged aluminum 20-hour charging case
- Bluetooth® wireless
- Three fitting options of the Sport Flex Fit Ear Tips included
- Colors: Black
The purchase of UA True Wireless FLASH includes a complimentary 12-month MapMyRun® Premium membership, valued at $29.99. MapMyRun is a part of the Under Armour Connected Fitness suite of apps, with a global community of more than 245 million people worldwide. MapMyRun allows members to track and analyze advanced gait metrics like cadence, stride length, distance, pace and splits. New for 2019, MapMyRun will also offer a feature that analyzes run data and provides the runner with real-time gait coaching. All of this information will be delivered to the runner through the UA True Wireless Flash for real-time results enabling peak performance.
Pricing and Availability
Under Armour True Wireless FLASH will be available on JBL.com and UnderArmour.com starting on January 8, 2019 for $169.95.
HARMAN at CES 2019
Visit the HARMAN showcase during CES 2019 for demonstrations of the company’s latest technology and products from all divisions. The HARMAN experience showcase is located at the Hard Rock Hotel. Follow HARMAN online during CES 2019:
JBL creates the amazing sound that shapes life’s most epic moments. From iconic events like Woodstock and concerts at Madison Square Garden, to games at Yankee Stadium and weekend road trips, JBL elevates listeners’ experiences with award-winning audio that lets them make the most of every moment. With unmatched professional credentials and over 70 years of delivering industry leading innovation, JBL is the authority in engineering superior sound.
ABOUT UNDER ARMOUR, INC.
Under Armour, Inc., headquartered in Baltimore, Maryland is a leading inventor, marketer and distributor of branded performance athletic apparel, footwear and accessories. Designed to make all athletes better, the brand's innovative products are sold worldwide to consumers with active lifestyles. The company’s Connected Fitness™ platform powers the world's largest digitally connected health and fitness community. For further information, please visit www.uabiz.com.
HARMAN International (harman.com), a wholly-owned subsidiary of Samsung Electronics Co, LTD., designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions;
and services supporting the Internet of Things. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 25 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics.