HARMAN is synonymous with unforgettable experiences, and our iconic JBL brand remains a cultural touchstone across music, sports, and gaming. To create more authentic connections with our fans and consumers, we’ve partnered with some of the most popular and influential musicians, athletes and entertainers around the world through our Global Brand Ambassador program. From Bebe Rexha and Quincy Jones to WNBA star Candace Parker and MLB pro Gleyber Torres, HARMAN and JBL’s global brand ambassador program features some of the biggest names in entertainment, music, and sports. And now, we’ve added one more star to Team JBL: legendary Premier League footballer and captain of the Dutch national team, Virgil Van Dijk!
One of the best defenders in the world, Virgil’s eternally positive personality and inspiring background make him a natural fit for JBL’s brand ambassador program. JBL and Virgil are connected by their shared values of commitment to excellence and ensuring that they deliver incredible experiences to audiences everywhere. Beyond shared values, audio plays a key role in Virgil’s life. Adored by fans around the world, his dedication and passion for the game is matched only by his enthusiasm for the power of music.
Harnessing the Power of JBL
From practicing on the training field to helping him focus before games, JBL has been with Virgil every step of the way. And as a longtime fan of JBL, Virgil has always relied on the brand’s cutting-edge consumer audio products to help motivate him to achieve all his fitness and wellness goals. After suffering an ACL injury last October, Virgil has been training harder than ever in the gym and at practice while his fans await the chance to see him take to the pitch again. Thanks to a little help from JBL’s powerful portable speakers, including JBL’s Boombox 2, all of his workouts feature a motivational and powerful soundtrack to help him get back in the game. And when his training sessions require something even more convenient than a portable Bluetooth speaker, Virgil depends on JBL’s True Wireless earbuds for inspiring sound and a more seamless experience.
Before he suits up to rule the game once again, Virgil will also be the face of an upcoming JBL campaign that showcases how our latest generation of True Wireless earbuds are the ideal fit for any activity, from a pick-up soccer game to training runs, hiking adventures, and more.
This exciting news marks yet another impressive milestone for Virgil, who most recently took home the 2020 English Premier League title with the Liverpool Football Club, after previously being named the UEFA European Player of the Year in 2019 and winning the 2019 continental treble of UEFA Champions League, the Super Cup, and the FIFA Club World Cup.
As our latest global brand ambassador, Virgil joins a star-studded roster of musicians, entertainers, and athletes, including fellow football stars Lucas Hernandez and Jessie Lingard, and NBA MVP Giannis Antetokounmpo. We are proud of our work with these ambassadors, who help us reach, engage and build a relationship with key audiences across the world. For even more updates about our inspiring global brand ambassadors and the fascinating work they’re doing across all of HARMAN’s leading brands, keep your eye on this space.