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When buying a new car, seamless transportation and the ability to arrive safely from Point A to Point B used to be the main driver of car sales. However, as people were spending more time in their homes last year and relied heavily on their own cars instead of public transportation, drivers and passengers started turning their attention to models that provided an enjoyable and comfortable in-car experience and use that as a benchmark to purchase a car. This shows how cars have become an essential place for solitude and individual space, or what we at HARMAN refer to as a “third living space,” somewhere people could retreat to when their options may have been limited.

For more than 70 years, HARMAN has been an audio pioneer elevating the in-car listening experience to fit into all lifestyles. With a variety of premium car audio brands including Infinity, JBL, Lexicon, Bang & OlufsenRevel, Mark Levinson, AKGHarman Kardon, and Bowers & Wilkins, HARMAN offers an array of features such as smart audio solutions, elaborate design elements and new levels of personalization, connectivity, communication, and sound management. These award-winning solutions turn every drive into a memorable experience, delivering pristine sound that captures the detail, power, and emotion in every note of your favorite song. Read on to take a closer look at some of the models featuring our premium audio systems…

Limitless Entertainment in the Cadillac Escalade
The Cadillac Escalade is known for its quality, drive experience, tech features, and design, so it comes as no surprise the company turned to our sophisticated audio brand AKG to provide its superior audio experience. Standard in the 2021 Escalade is the AKG Studio System, which boasts an impressive, best-in-class 19 speakers and 14 amplifier channels along with technology including surround control that gives the illusion of being front and center at your favorite concert. Plus, thanks to the Navigation Rendering technology that provides intuitive navigation alerts and front-to-back Conversation Enhancement, drivers never have to worry about missing a turn on the way to their destination.

HARMAN and AKG kicked things up a notch with the sound system in the Cadillac Escalade Premium Luxury Platinum and Sport Platinum models. Drivers and passengers can truly sit back and feel the beat thanks to a state-of-the-art AKG Studio Reference surround-sound system. Fully loaded with 36 speakers run on 28 amplifier channels including headliners speakers, everyone in the car benefits from 360-degree immersive sound. To top it all off, the AKG Studio system also features latest technologies like Surround 3D control, Two-way Conversation Enhancement with front-to-back and back-to-front controls, and Front Passenger Volume Control so you don’t miss a beat – whether you’re commuting to work or finding ways to relax during a road trip.

Find Your Zen in the Hyundai Santa Fe
Driving doesn’t have to be stressful, but bumper-to-bumper traffic, roadside work, or even rowdy passengers can take their toll on a driver’s peace of mind. Thanks to a premium Harman Kardon audio system featured in the 2021 Hyundai Santa Fe and the Sounds of Nature app, drivers can pump in the relaxing sounds of rain patter, waves crashing, rainforest sounds and more, to provide a more soothing experience. So whether you’re navigating rush hour or taking a leisurely Sunday drive, with 12 speakers custom tailored to indulge the senses, the Harman Kardon sound system will make each moment on the road beautiful, peaceful, and memorable.


Regardless of where you are, HARMAN has always been committed to delivering sound that makes every journey amazing. With seven decades of expertise in automotive sound systems, our iconic brands allow drivers and passengers to truly immerse themselves in listening experiences that have been customized for their vehicle of choice. For even more details about the ultimate car audio solutions that are driven to enrich your connected lifestyle, visit: