As Chief Marketing Officer, Mr. Santana will assume responsibility for leading the global marketing organization and driving HARMAN’s worldwide marketing strategy - creating dynamic marketing programs that drive profitable growth across HARMAN’s lines of business.
Mr. Santana joins HARMAN from Samsung Electronics America, where he was SVP and Chief Marketing Officer for Samsung North America. His responsibilities included accountability for Samsung’s brand communications, digital marketing, market intelligence, and product innovation team in North America. Previously, he spent 16 years at PepsiCo where he held a variety of executive marketing and senior product management roles that spanned North America and international business units.
He holds an MBA from Duke University’s Fuqua School of Business and a B.A. in English Literature from Dartmouth College. He has also served as a Board member for the Association of National Advertisers and the National Sports Marketing Network. Mr. Santana will be based in Stamford, Connecticut.
“Ralph’s experience with global brands across many critical verticals makes him a perfect fit as HARMAN’s new Chief Marketing Officer,” said Dinesh C. Paliwal, Chairman, President, and Chief Executive Officer of HARMAN. “He has been recognized by his peers as a leader amongst marketers and we expect him to carry his insights and approach to our marketing organization and strengthen our brand programs going forward. We look forward to having him on our Executive Team at HARMAN.”