Mumbai, India - Redefining the traditional audio aftermarket segment today, HARMAN, the premier audio and infotainment group in collaboration with Sahil International* announced the launch of a unique audio category concept. ‘JBL Autostage’ is the first complete plug and play audio upgrade package, which reduces costs of installation and fabrication fees associated with traditional aftermarket products while retaining the premium audio quality for which HARMAN brands are renowned. This new car audio package will be available in two versions: Carstage (2000W Peak power) and Sportstage (3000W Peak power).
HARMAN’s JBL brand has always been at the forefront of innovation, introducing award winning products that deliver great sound and dynamic design. Continuing its tradition of providing customers a superior and elevated in-car audio experience, HARMAN has partnered with key automotive companies in India wherein customers can now opt for JBL ‘Autostage’ in their accessory list. The new audio concept comes equipped with a specialized speaker bracket that fits into almost every car available in India. Furthermore, being a complete plug-and-play wiring system, the products can be fitted in all cars without tampering with stock wires. In addition, with no splicing or fabricating required like in a typical aftermarket system, these systems utilize the factory head unit, helping consumers avoid the cost of updating the head unit and related fees.
Speaking on the occasion Mr. M Lakshmi Narayan, Managing Director, HARMAN India said, ‘JBL Autostage is a revolutionary offering that displays HARMAN’s commitment to providing innovative, affordable and high quality audio products that have been designed exclusively for the Indian market.
In an industry first, Indian consumers will be able to upgrade their in-car audio experience with great ease both at the time of installation as well as at the time of payment. We believe that this product will be a game changer and will help to further cement JBL’s position as a market leader in the car aftermarket category,’ said Mr. M. Lakshminarayan, Country Head & Managing Director, HARMAN India.
Mr. Sahil Sani, CEO, Sahil International, added, “We are delighted to announce the launch of India’s first plug and play audio, a unique innovation in the automotive sound category. JBL has always been synonymous with convenience, design and function, known for its quality products. With the launch of JBL Autostage, we aim to redefine the automotive audio category by launching a product that brings a premium sound experience to cars. We are confident that our new product range will resonate with our customers.”
The new range is attractively priced starting at INR 29,990/-. To make the product more accessible to customers, JBL has tied up with 12 leading banks including Citibank, HDFC, ICICI Bank, HSBC, Indusbank, Axis Bank, Standard Chartered and SBI cards through Pine Labs, a leading provider of payment solutions in India to offers attractive EMI schemes. All customers availing EMI can do so without documentation in less than a minute making the whole process hassle free and effortless.
The new range of JBL ‘Autostage’ is available at new car showrooms and premium aftermarket dealers.
HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and integrated control solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon® and Mark Levinson ®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,000 people across the Americas, Europe, and Asia and reported sales of $5.3 billion for the twelve months ended June 30, 2014.