STAMFORD, Conn. – HARMAN International Industries, the premier audio, visual, infotainment and enterprise automation group (NYSE:HAR), announced today that it has entered into a strategic multi-year partnership with Hard Rock Hotel & Casino Las Vegas. As part of the agreement, HARMAN becomes the official sound partner of Hard Rock Hotel & Casino Las Vegas, a premier destination entertainment resort situated on 26 acres.
The new partnership will focus on HARMAN’s award-winning JBL® brand, and will provide guests with an enhanced audio experience throughout the hotel, casino and various destinations and points of interest. The partnership also will incorporate marketing and retail programs to further engage JBL fans and guests of the hotel.
The alliance between HARMAN and Hard Rock Hotel & Casino Las Vegas expands on a current relationship the two have enjoyed through the Consumer Electronics Show (CES), the world’s gathering place for innovation that takes place annually in Las Vegas. Beginning in 2014, Hard Rock Hotel & Casino Las Vegas has hosted HARMAN’s CES interactive showcase, displaying their technological advances in connected infotainment and audio experiences.
“HARMAN and Hard Rock Hotel & Casino are two iconic brands with a shared passion for elevating the live performance experience for artists and their fans. We are excited to join forces in Las Vegas which has now become a unique epicenter of every music genre, attracting millions of diverse fans from around the world every year,” said Ralph Santana, Chief Marketing Officer of HARMAN. “We also thought it would be great to launch our partnership by bringing the legendary Rock-n-Roll hall of famers KISS to CES for an epic show for our customers and partners.”
KISS will perform Thursday night in front an invitation-only audience at The Joint inside Hard Rock Hotel & Casino.
“Through this partnership with HARMAN, we’re thrilled to expand our offering of amenities that indulge the senses to build the ultimate guest experience,” said Jody Lake, Chief Operating Officer, Hard Rock Hotel & Casino Las Vegas. “Music and sound are what Hard Rock Hotel & Casino is all about, and we provide our guests and visitors with the highest quality audio and technology they crave.”
In addition to becoming the official sound partner of the Hard Rock Hotel & Casino Las Vegas, HARMAN will outfit the hotel’s guest suites with its high-end audio products. The famed Hard Rock Store will showcase some of HARMAN’s brands on a seasonal basis, and retail products will also be available for sale in all the guest rooms, fitness center, poolside, sundries store locations and other retail locations at Hard Rock Hotel & Casino Las Vegas.
About Hard Rock Hotel & Casino
Hard Rock Hotel & Casino is Las Vegas’ off-strip playground, just minutes and less than three miles from McCarran International Airport. The premier destination entertainment resort is owned by Brookfield Real Estate Finance Fund II and managed by WG-Harmon, LLC, a subsidiary of Warner Gaming, LLC. Built in 1995, the property completed a $750 million expansion in 2010. Hard Rock Hotel & Casino offers an energetic entertainment and gaming experience with the services and amenities associated with a boutique luxury resort hotel. The property is known for its innovative nightlife and music scene where acts such as The Rolling Stones, Bon Jovi, Paul McCartney, Incubus, Foo Fighters, Carlos Santana, Mötley Crüe and Guns N’ Roses have all performed. Features of the property include an 11-story Casino Tower with 640 guest rooms, 17-story Paradise Tower with 490 rooms and suites, and the HRH All-Suite Tower with 359 suites, eight spa villas and seven penthouse suites; 72,000 square feet of casino space featuring Peacock High-Limit gaming and Asian gaming amenities; 80,000 square feet of flexible meeting and convention space; more than $4 million in rare music memorabilia; Body English Nightclub; Reliquary Water Sanctuary, Spa & Salon; 4.5 acres of tropical pool paradise housing world-famous pool parties REHAB Saturdays and Sundays and RELAX Mondays; live music/entertainment venues The Joint and Vinyl; Hart & Huntington Tattoo Co.; restaurants Culinary Dropout, Nobu, The Ainsworth, 35 Steaks + Martinis, Pink Taco, Mr. Lucky’s Café and 福Fú; a fitness center; and trendsetting retailers John Varvatos, Affliction, Love Jones and Rocks The Jewelers. For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit hardrockhotel.com. Follow Hard Rock Hotel & Casino on Facebook, Twitter and Instagram for the latest news and updates.
HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,600 people across the Americas, Europe, and Asia and reported sales of $5.6 billion for the 12 months ended September 30, 2014. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.