STAMFORD, Conn. – March 28, 2018 JBL, a leading audio brand by HARMAN, and the New York Knicks announce the launch of a new charity initiative. As part of the ongoing ‘Sync the 3’ partnership program between JBL and the Knicks, JBL will donate three audio products to local youth organizations that support music and tech for every three point shot a Knicks player ‘syncs’ from March 1 throughout April 2018.

The following community nonprofits will receive donated JBL headphones and JBL GO portable, wireless speakers as part of the charity initiative:

  • Garden of Dreams Foundation: An organization that works with The Madison Square Garden Company and MSG Networks, Inc. to provide unforgettable experiences for children facing obstacles.
  • Little Kids Rock: The nation’s leading nonprofit provider of musical instruments, instruction, and curricular resources rooted in popular music to public schools, creating highly inclusive, culturally responsive, student centered learning.
  • Best Buy Teen Tech Centers: These centers operate year-round and offer free after-school resources where underserved teens experience new technology, collaborate with one another and explore future education and career opportunities.

“JBL is proud to partner with world-renowned organizations like the NBA and the Knicks that recognize the importance of inspiring today’s youth through sports, music and technology,” said Ralph Santana, Chief Marketing Officer of HARMAN. “Together, we hope to empower the next generation to realize the possibilities available to them.”

JBL is the official audio partner of the NBA and has been a valued partner of the New York Knicks for four years. JBL Professional and HARMAN audio equipment power the world-class sound at Madison Square Garden as well as many other sporting arenas and performance venues around the globe.

JBL is a leading provider of audio technology and equipment for consumers and professionals. For more than 70 years, JBL has produced groundbreaking technologies, innovative designs and revolutionary advances in the art and science of professional and personal audio. The company also holds many patents and has won countless awards for in-studio equipment, installed sound, tour sound, portable sound and cinema, among other distinctions.



The NBA’s New York Knickerbockers basketball team, in its 71st year of operation is part of The Madison Square Garden Company (MSG), a world leader in live sports and entertainment experiences. The company presents or hosts a broad array of premier events in its diverse collection of iconic venues: New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall and Beacon Theatre; the Forum in Inglewood, CA; The Chicago Theatre; and the Wang Theatre in Boston.  Other MSG properties include legendary sports franchises: the New York Knicks (NBA), the New York Rangers (NHL) and the New York Liberty (WNBA); two development league teams -- the Westchester Knicks (NBAGL) and the Hartford Wolf Pack (AHL); and one of the leading North American esports organizations, Counter Logic Gaming.  In addition, the Company features the popular original production – the Christmas Spectacular Starring the Radio City Rockettes – and through Boston Calling Events, produces outdoor festivals, including New England’s preeminent Boston Calling Music Festival.   Also under the MSG umbrella is TAO Group, a world-class hospitality group with globally-recognized entertainment dining and nightlife brands: Tao, Marquee, Lavo, Avenue, The Stanton Social, Beauty & Essex and Vandal.  More information is available at


HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.

For more information contact:

Ryan Watson, VP Communications, MSG Sports

Matthew Lindberg


© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications, and appearance are subject to change without notice.