CES 2015, LAS VEGAS – HARMAN, the premium global audio, visual, infotainment and enterprise automation group (NYSE:HAR), introduced today at CES 2015 three new, powerful additions to the JBL® branded fleet of subwoofers – the JBL BassPro Under Seat Subwoofer, JBL Series II Subwoofer and JBL Series III Subwoofer.
The new suite of subwoofers redefines the traditional mobile audio aftermarket segment to include premium sound at an affordable cost to consumers. For more than 60 years, the JBL brand has delivered products that exemplify the technology and expertise gained through our leadership in professional sound reproduction. The JBL name has been synonymous with the precise, naturally articulated sound found in many of the world’s most prestigious locations – and that includes consumer vehicles.
“Many stock audio systems do not provide the deep, low-end bass sound that customers crave in their vehicles,” said David Slump, president, Automotive Services at HARMAN. “Our JBL subwoofers are engineered to fit the unique audio characteristics of vehicles while giving consumers pricing flexibility and choice, and building brand loyalty. We want them to experience the best sound quality they can – and that includes hearing the low-end bass of each track.”
Each of the new JBL subwoofers offers a different sound experience to consumers:
JBL Series II Subwoofer – Designed to turn heads, the JBL Series II Subwoofer has an aggressive youthful styling and impressive performance. Using HARMAN’s SSI™ impedance technology, system building is easy and retailers can stock just two SKUs – 12-inch SSI™ (dual 4 ohm) or 10-inch SSI™ (dual 4 ohm). The SSI™ technology also allows for easy system building – audio enthusiasts can start with just one subwoofer and add a second down the road. This subwoofer offers premium sound experience at a reasonable price. These will also be available in pre-built enclosures as well.
JBL Series III Subwoofer – The JBL Series III Subwoofer is built for those who desire visceral performance and designed to keep the party going while punctuating the bass. Leveraging HARMAN’s exclusive Pro Audio Voice Coil technology that can handle up to 500 WRMS, these subwoofers play cooler allowing them to play deeper, louder and longer than conventional subwoofer designs. HARMAN’s patented SSI™ design offers ideal impedance selection in two SKUs – 12-inch SSI™ or 10-inch SSI™. The exclusive SSI technology allows for simple system building – start with one sub today and add a second when the budget allows. The JBL Series III Subwoofer provides premium, high performance sound and it significantly outperforms similarly priced competitor products.
Pricing & Availability
The JBL BassPro Under Seat Subwoofer, JBL Series II Subwoofer and JBL Series III Subwoofer will be available via Best Buy and other select US retailers and online beginning in early April 2015. For additional information or to purchase the JBL BassPro Under Seat Subwoofer ($249.95 USD), JBL Series II Subwoofer(s) ($99.95-119.99 USD), or JBL Series III Subwoofers ($179.95-199.99) visit www.JBL.com.
HARMAN (www.harman.com) designs, manufactures and markets premier audio, visual, infotainment and enterprise automation solutions for the automotive, consumer and professional markets. With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson ® and Revel®, the Company is admired by audiophiles, musicians and the entertainment venues where they perform. More than 25 million automobiles on the road today are equipped with HARMAN audio and infotainment systems. HARMAN has a workforce of approximately 16,600 people across the Americas, Europe, and Asia and reported sales of $5.6 billion for the 12 months ended September 30, 2014. The Company’s shares are traded on the New York Stock Exchange under the symbol NYSE:HAR.