BENGALURU, INDIA, APRIL 9, 2018  HARMAN International, a wholly-owned subsidiary of Samsung Electronics Co., Ltd. focused on connected technologies for automotive, consumer and enterprise markets, today announced the sponsorship of Kolkata Knight Riders, one of the key teams participating in the T20 Cricket Indian Premier League 2018, through its brand JBL®.

JBL will be the exclusive Sound sponsor for the KKR team with branding rights for the team merchandise and promotional activities throughout the IPL cricketing season.

The company will also launch a special consumer promotion from April 15 to May 15, 2018, awarding one lucky consumer with a trip for two, to attend the upcoming JBL Fest in Las Vegas in October 2018. Consumers can enter this promotion, by purchasing a JBL product worth Rs.1500 or more, from the company’s ecommerce platform, or through any retail stores across India, and by completing an entry form.      

“JBL plays at the convergence of music, sports and culture, and we are delighted to partner with the incredible KKR team and to be a part of the Indian Premier League. IPL is a perfect platform to connect with millions of young, vibrant, sports enthusiast across the world,” said Sumit Chauhan, Vice President - Lifestyle Audio, HARMAN India.

“We are pleased to be associated with JBL, a brand known for its excellent audio performance and technological innovations. I am sure that the KKR squad will enjoy the JBL products and with this partnership we are hoping to infuse more energy into them and looking forward to our journey together,” Venky Mysore, MD & CEO, Kolkata Knight Riders.

JBL Fest is HARMAN’s annual music festival that celebrates the power and legacy of JBL, with performances by leading Hollywood celebrities and renowned global musicians. Last year, JBL Fest brought together 500 VIP guests from across 31 countries, and saw performances by GRAMMY® nominated music icon Demi Lovato and DNCE, and a jubilant audience of more than 2,000 consumers.

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HARMAN ( designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.  With leading brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia. In 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co., Ltd.


HARMAN started its operation in India in 2009 and has been at the core of innovations and transformation from a hardware-focused company to a software- and services-driven business. The company has more than 9000 employees across eight cities in India. In line with Prime Minister, Narendra Modi’s ‘Make in India’ vision, HARMAN has invested significant resources in building its R&D and manufacturing capabilities in India, including a state-of-the-art factory in Pune, Maharashtra that delivers cutting-edge infotainment and audio solutions for HARMAN’s automotive partners, including TATA Motors. HARMAN is proud to support many community efforts and initiatives, such as A.R. Rahman’s Sunshine Orchestra, Pune’s Gaana Saraswati Mahotsava and Mrs. Arundhati Nag’s Rangashankara theatre in Bengaluru. Consumers in India can buy HARMAN products on our ecommerce website

For more information contact:

Soujanya Kadiyala
HARMAN Corporate Communications
+91- 7338698790

© 2018 HARMAN International Industries, Incorporated. All rights reserved. Harman Kardon, Infinity, JBL, Lexicon and Mark Levinson are trademarks of HARMAN International Industries, Incorporated, registered in the United States and/or other countries. AKG is a trademark of AKG Acoustics GmbH, registered in the United States and/or other countries. Features, specifications and appearance are subject to change without notice.